Millennial Shift Technologies, Cowbell, and Zurich Collaborate to Offer Zurich Select Plus Executive-Risk Coverage on the mShift Platform

Digital integration brings Zurich's modular management liability product to brokers nationwide through the leading platform for cyber and specialty-line submission and market access 

PHOENIX, Sept. 10, 2025 /PRNewswire/ -- Millennial Shift Technologies (mShift) today announced a three-way collaboration with Cowbell and Zurich North America that makes Zurich Select Plus executive risk products instantly available on the mShift Platform. Powered by Cowbell's technology-enabled underwriting platform, the integration lets brokers quote and issue Zurich's management liability protection for small and medium-size enterprises (SMEs) in minutes, all within the same streamlined workflow they already use for cyber submissions.

Zurich Select Plus delivers four modular coverage options — Private Management & Company Liability, Employment Practices & Third-Party Discrimination Liability, Fiduciary Liability, and Crime — that can be combined into one policy to match each client's needs. The product benefits from a simplified, technology-enabled underwriting process that accelerates everything from quote to policy issuance and is backed by Zurich's A.M. Best A+(Superior)/stable and Standard & Poor's AA/stable ratings.

"This collaboration with Cowbell and Zurich brings us closer to a smarter, more connected insurance ecosystem," said Mark Meury, CEO of Millennial Shift Technologies. "By adding Zurich Select Plus to the mShift Platform, we're not just streamlining transactions — we're helping redefine how executive-risk coverage is accessed, delivered, and experienced across the market."

"At Cowbell, we're committed to simplifying the way brokers access and bind coverage, and this collaboration is an example of this," said Jeff Ritchie, Sr. Director, Digital Distribution at Cowbell. "By enabling the distribution of Zurich Select Plus through Cowbell's proprietary technology and the mShift Platform, we're giving brokers a faster, more seamless experience in placing executive-risk coverage for small and medium-sized enterprises."

Broker advantages 

• Instant appetite & quoting – Retrieve indications for Zurich Select Plus directly in mShift, powered by Cowbell's risk insights.
• One submission, multiple markets – mShift routes a single digital application to participating carriers while preserving broker-of-record status.
• End-to-end transparency – Track submission progress, bind policies digitally, and maintain direct underwriter relationships.
• Consistent experience – Brokers leverage the same user-friendly rails they already trust for cyber placements, reducing manual work and training time.

About Millennial Shift Technologies 

Millennial Shift Technologies (mShift) is the infrastructure layer for the modern insurance internet — powering submission, quoting, and digital placement across cyber and specialty lines. The mShift Platform is the leading digital platform for insurance submission and market access, helping brokers, MGAs, and carriers connect risk to coverage with greater speed and precision.

About Cowbell 

Cowbell is a pioneer in Adaptive Cyber Insurance, unifying Cyber, Tech E&O, and Management Liability into one AI-powered platform. Serving businesses up to $1B in revenue across the U.S. and U.K., Cowbell delivers fast policy issuance, continuous risk assessment, and access to expert resiliency services. To learn more, visit cowbell.insure.

About Zurich North America 

Zurich North America is part of Zurich Insurance Group, a global multi-line insurer. Zurich's executive-risk solutions are supported by Zurich's A.M. Best A+(Superior)/stable and Standard & Poor's AA/stable ratings. To learn more, go to https://www.zurichna.com/media/about-zurich.

SOURCE Millennial Shift Technologies, LLC