Miller High Life 'Pours Back' Into Wisconsin Through New Partnership With Conservation Group

MILWAUKEE, Sept. 30 /PRNewswire/ -- Hunting-season purchases of Miller High Life and Miller High Life Light throughout Wisconsin will benefit Whitetails Unlimited, a Door County-based national conservation group dedicated to preserving the American tradition of hunting. MillerCoors and its distributors are teaming up to donate $0.50 for each 30-pack sold at retail during October and November, as well as an additional $0.05 for every bottle, can or glass sold in restaurants, bars and taverns.

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The effort is part of a larger initiative dubbed "Every Beer Pours Back" focused on improving the quality of life throughout a state where MillerCoors makes a significant economic impact. The company and Wisconsin distributors employ more than 3,000 people throughout Wisconsin, with a payroll of more than $175 million. It spends $700 million annually purchasing goods and services from 1,600 local companies, and its employees and distributors support numerous charitable organizations throughout the state.

"We're working harder than ever to illustrate how much MillerCoors gives back to the residents of our great state," said Jim Wright, general manager of MillerCoors Wisconsin.  "Our partnership with Whitetails Unlimited allows us to support an important organization and we think we'll raise a great deal of money throughout hunting season and beyond."

The partnership with Whitetails Unlimited allows Miller High Life and Miller High Life Light to appeal to Wisconsin's beer drinkers by supporting one of their favorite activities: deer hunting. MillerCoors will promote the partnership through point-of-sale displays and ad space in Whitetails Unlimited's magazine. Whitetails Unlimited will notify its members about the program and ask them to support it by buying the participating brands. MillerCoors projects the total donation to Whitetails Unlimited will be between $45,000 and $50,000.

"We want to thank MillerCoors for their support of the Whitetails Unlimited organization, and their efforts to improve the environment," said Whitetails Unlimited president Jeff Schnitken. "And we ask that our members – and all residents of Wisconsin – show their support for the 'Every Beer Pours Back' initiative and the donation program by purchasing Miller High Life and Miller High Life Light."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create America's best beer company by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors