Miller Lite® Kicks Off Football Season With Free Rides For Fans

CHICAGO, Sept. 8, 2015 /PRNewswire/ -- The Original Light Beer is bringing Miller Lite Free Rides^® to six cities this fall, helping football fans enjoy the game responsibly. To kick off the upcoming season, Miller Lite, in partnership with local public transit companies, will provide Free Rides to fans in Atlanta; Chicago; Cincinnati; Green Bay, Wisconsin; Nashville, Tennessee; and Philadelphia.

"We're teaming up with our professional football and stadium alliances across the country to remind fans that the best game time moments are those enjoyed responsibly," said Cris Rivera, Miller Lite Director. "For our fans, game time means Miller Time and thanks to Miller Lite Free Rides and the support of our local distributor and public transit partners, they can leave the driving to us." 

Since its inception 28 years ago, the Free Rides program has provided safe rides to more than 4.8 million people in 20 cities across the country. During the 2014-2015 season, Miller Lite partnered with local distributors and transit companies, along with the Philadelphia Eagles and Atlanta Falcons, to provide more than 73,000 fans with safe, free rides on select game days. The program is part of MillerCoors overall commitment to helping ensure beer drinkers have a great time by enjoying its products responsibly.

"At MillerCoors, we're committed to promoting the responsible enjoyment and marketing of beer," said Kim Marotta, MillerCoors Director of Sustainability. "Miller Lite Free Rides is our flagship responsibility program, and we're excited to provide even more fans with a safe ride so they can have a great time on game day."

During the 2015-2016 season, Miller Lite Free Rides will be offered in the following cities. For specific details and route information, visit www.MillerLiteFreeRides.com.

ATLANTA

• Monday, September 14, 4:30 p.m. - 7:30 p.m.: Metropolitan Atlanta Rapid Transit Authority (MARTA) Breeze Cards distributed to fans at select stations; limited quantities available
• Sunday, October 4, 10 a.m. - 1 p.m.: MARTA Breeze Cards distributed to fans at select stations; limited quantities available

CHICAGO

• Sunday, September 13:
  • All Chicago Transit Authority (CTA) lines from the Roosevelt Station for four hours after the game (12:00 p.m. CT kickoff)
  • Double decker bus 10 a.m. - 6 p.m. on a looped route to and from Soldier Field
  • Miller Lite is partnering with Uber to provide fans (21+) using the app up to $25 off their ride to get home safely from Soldier Field after the game and discounted Uber codes at select bars and restaurants redeemable on opening day; limited quantities available
• Sunday, September 20: Double decker bus 10 a.m. - 6 p.m. on a looped route to and from Soldier Field

CINCINNATI

• Sunday, September 20, all day: All Metro bus routes

DALLAS

• $10 Uber discount codes will be available at key accounts and via online promotions throughout the Dallas/Fort Worth area leading up to the game and redeemable (21+) on opening day Sunday, September 13; limited quantities available

GREEN BAY, WISCONSIN 

• Sunday, September 20, 3:30 p.m. - 1:30 a.m.: Four select Green Bay Metro routes traveling to Lambeau Field

PHILADELPHIA 

• Sunday, September 20, 1 p.m. - 9 p.m.: Southeastern Pennsylvania Transportation Authority (SEPTA) Broad Street Line

NASHVILLE, TENNESSEE

• Sunday, September 27 and all regular season home games after: Regional Transportation Authority (RTA) Music City Game-Day Express; limited quantities available

As part of MillerCoors 2020 sustainability goals, the brewer aims to stand 20 million strong against drunk driving, doubling its initial commitment established in 2008. Safe ride initiatives like Miller Lite Free Rides and the company's partnerships with local public transit companies and Uber are a critical component of meeting that goal.

For more information, visit www.millercoors.com.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage.  Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as the Redd's Apple and Redd's Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors

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