Miller Lite Searches for America's Next Comedic Star

CHICAGO, May 2, 2012 /PRNewswire/ -- This summer, It's Miller Time. - and Miller Lite is keeping it funny with Stand Up. It's Miller Time. - a search for the best up-and-coming comedian in America. The search will make stops across the country, with a special judge ... comedian and actor, Kevin Hart.

Kevin Hart will serve as a special judge during the four regional semi-final competitions in Atlanta, Charlotte, Chicago and New Orleans, and the finale to announce the grand-prize winner in Las Vegas. "Comedy is a universal language that connects people. This is a great platform for up-and-coming comics and I am very happy to be a part of it," said Hart, who is currently on a national arena tour titled "Let Me Explain" and starring in the hit films "Think Like a Man" and "The Five Year Engagement." In 2011 Hart set comedy and box office records with his "Laugh At My Pain" tour and movie under the same title. 

By voting for their favorite comedian online, legal-drinking-age consumers will be entered in a sweepstakes for a chance to win a variety of prizes, including a trip for two to the grand finale in Las Vegas. Stand Up. It's Miller Time. provides emerging comedians an opportunity to shine at five events across the country.

From May 1- June 25, consumers will have the opportunity to cast a vote online at www.StandUpItsMillerTime.com for one of six, pre-selected local comedic contestants in Atlanta, Charlotte, Chicago and New Orleans. The four comics with the most votes in each market will perform in a semifinal comedy show in their respective city, with the winner advancing to the Stand Up. It's Miller Time. finale in Las Vegas. Consumers will have a chance to vote online from July 23 through August 6, for a fifth semifinalist to advance to the final round in Las Vegas, as a Wild Card contestant. The grand prize winner of the Stand Up. It's Miller Time. competition will receive $10,000 and a feature in the urban lifestyle magazine, Complex.

"Miller Time is about having a good time with real friends over a great-tasting light beer, and laughter is a key component of that," said Lorence Pope, Miller Lite African American marketing manager. "Comedy is a natural fit, so we're excited to join with comic genius Kevin Hart to identify the next great stand-up comedian. We are proud to provide a platform for aspiring comics through Stand Up. It's Miller Time."

Stand Up. It's Miller Time. Comedy Tour Dates:

Events are by invitation only.

• July 12: Center Stage - Atlanta – 8 p.m.
• July 13: The Joy Theater - New Orleans – 8 p.m.
• July 14: The Charlotte Comedy Zone - Charlotte – 10:15 p.m.
• July 15: Park West - Chicago – 8 p.m.
• Grand finale in Las Vegas at the end of summer

For more information, including competition rules and the Las Vegas finale details, visit www.StandUpItsMillerTime.com.

About MillerCoors

Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment.  The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64.  Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies.  Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.  Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors