MILLIE MOON PARTNERS WITH DAD AND CREATOR JC CAYLEN TO BRING A LITTLE MORE SOFTNESS TO FAMILIES

Millie Moon Surprises Families with a Year's Supply of Wipes, Celebrating the Small Gestures that Make a Difference in Everyday Parenting

LOS ANGELES, Oct. 16, 2026 /PRNewswire/ -- Millie Moon, the luxury baby care brand known for its award-winning soft diapers and high quality wipes, is finding meaningful ways to bring a little more softness to families. The community-led brand is giving back to families, starting with a partnership with dad and creator JC Caylen. Millie Moon is turning an everyday shopping trip into an unexpected moment of joy by gifting two families a year's supply of wipes.

For JC, fatherhood is full of moments that are funny, unpredictable and deeply relatable. In the latest Millie Moon surprise, he heads into the baby aisle at Target to meet parents going about their day and give them something they may not have expected. The first parent to receive this exciting gift is Adriana, who is shopping with her young daughter, Victoria. What begins as an ordinary trip quickly becomes a memorable moment for the family as JC shares the surprise on behalf of Millie Moon.

The experience captures the heart of Millie Moon's mission: supporting parents in the everyday moments that make up family life. By gifting families a year's supply of wipes, the brand hopes to make parenting's everyday essentials one less thing to worry about. This was clear when Victoria emotionally received the gift and shared how challenging a year of health challenges have been for her family. This is just the start for Millie Moon, as they continue to show up in meaningful ways for parents and continue to give back in big exciting ways.

"Parenting is made up of so many little moments, and sometimes the smallest gestures can make the biggest difference," said Hannah Taniwha, Global Marketing Executive at Millie Moon. "At Millie Moon, we believe softness is about more than what touches a baby's skin. It's also about how we show up for families. Partnering with JC gives us a fun and meaningful way to connect with parents, bring a little joy to their day and share something that makes everyday parenting feel a little softer."

JC's candid take on fatherhood resonates with parents navigating the joys and unpredictability of raising a family. Having shared Millie Moon surprises with his audience before, JC is a natural partner in the brand's commitment to celebrating parents and bringing more softness into their homes.

That commitment extends to Millie Moon's products, too. From its signature Luxury Diapers to its Millie Moon Sensitive and 99% Water Baby Wipes, the brand creates thoughtfully designed essentials for the needs of growing families. Both wipe ranges are dermatologist-tested and fragrance-free, offering parents gentle options for everyday cleanups. Available at Target, Millie Moon brings together softness, thoughtful design and accessible prices to make everyday baby care feel a little more special.

Because while parenting rarely goes exactly to plan, a little extra support can go a long way. Through thoughtful products, meaningful partnerships and unexpected gestures of kindness, Millie Moon is finding more ways to bring softness beyond its products — and into the lives of families.

View JC Caylen surprise families with a year's supply of Millie Moon wipes on IG and TikTok.

About Millie Moon

Millie Moon launched in 2021 exclusively at Target in the US and expanded to Loblaws in Canada in 2023. The brand has made it its mission to provide a range of luxury diapers, overnight diapers, training pants, and sensitive wipes that are expertly crafted, luxuriously soft, and designed to perform, all at an affordable price. They are passionate in their belief that every child deserves the best. Today, award-winning Millie Moon products are available in more than 15 U.S. retailers and over 8,000 stores globally, with the brand continuing to expand into new retailers and markets. As a company, they are also proud to support Reach Out and Read, an early literacy nonprofit helping children on their reading journey. 

For more on Millie Moon, please visit: https://mymilliemoon.com/ 

For More Information:
Nicole Daley / Daley Public Relations
[email protected] / 415.408.8664

SOURCE Millie Moon