Milo's Tea Targets $1B in Retail Sales by 2027, Fueled by Strategic Expansion and Product Innovation

Now sold in over 55,000 retail locations and all 50 states, Milo's is the #1 selling refrigerated tea and one of the fastest-growing lemonade brands in the U.S.

BESSEMER, Ala., Aug. 4, 2025 /PRNewswire/ -- Milo's Tea Company, Inc., a family-owned and certified women-owned business known for crafting delicious teas and lemonades with high-quality, real ingredients, today announced that it is projecting over $1 billion in retail sales by 2027. This milestone positions Milo's as a breakout player among CPG beverage brands.

The announcement comes on the heels of the opening of Milo's fourth manufacturing and distribution facility, a $200 million, state-of-the-art site in Spartanburg, S.C., that will employ approximately 200 associates when fully staffed. Spartanburg marks the company's third new facility in five years and brings its total manufacturing footprint to four locations nationwide.

This expanded footprint has enabled Milo's to scale rapidly, growing from 50 to nearly 1,000 associates in the past decade. Over the same period, the company has more than tripled its size and expanded its retail reach to more than 55,000 locations across all 50 states. Milo's beverages are now carried by leading retailers including Whole Foods, Walmart and Sam's Club, Kroger, Target, Dollar General, Wegman's, H-E-B, and Publix.

As of this year, Milo's has also secured the highest household penetration (HHP) in the category, at twice the rate of the category average¹, and is the only brand in the category to grow household penetration year over year, increasing HHP 102% since 2020².

In an industry dominated by corporate conglomerates, Milo's remains a rare breed: a proudly independent, family-owned company now in its third generation of leadership. Founded in 1946 by Milo and Bea Carlton with a simple vision – use high-quality, real ingredients, listen to your customers, and never sacrifice taste - the company is still guided by that same ethos today. Tricia Wallwork, Milo's granddaughter, now leads as CEO and Chair, continuing her family's legacy of purpose-driven growth. Free from the pressures of Wall Street and driven by values over volume, Milo's is proving that a mission-first, family-led business can thrive on a national stage without compromising what matters most.

"The fact that we have this incredible milestone in our sights is a testament to the passion of our team, the tried-and-true loyalty of our fans, the support of our retail partners, and our commitment to quality," said Tricia Wallwork, Milo's Chair and Chief Executive Officer. "As we grow, we are focused on scaling with purpose and delivering great-tasting, simple beverages to more fans across the country."

Accelerated Innovation Driving Demand

Milo's recently introduced three new additions to its product line: Strawberry Lemonade, Raspberry Lemonade, and Lemon Sweet Tea. All three are 100% natural and crafted from simple ingredients and contain no preservatives, additives, or artificial flavors.

Early response has been strong: The new lemonade SKUs exceeded initial velocity targets at Walmart by more than 60% in their first 60 days on shelf, highlighting strong consumer appetite for flavor variety and clean-label refreshment.³

"We have the highest repeat purchase rate in the category, so we know that when people try our teas and lemonades, they come back for more," said Dan Weingart, Chief Growth Officer at Milo's. "Our innovation pipeline is packed with exciting new offerings designed to meet shifting consumer tastes and extend our brand's presence. From fresh flavor combinations to better-for-you choices and breakthrough formats, every new product is grounded in our core values and built to drive continued growth."

Building on this success, Milo's will also release a Zero Sugar Lemonade later this year.

About Milo's Tea Company

Milo's Tea Company is a family-owned, certified women-owned business crafting high-quality, fresh beverages since 1946. Headquartered in Birmingham, Alabama, Milo's is the #1 selling refrigerated tea in America and one of the fastest-growing lemonade brands, available in all 50 states at over 55,000 retail locations. Milo's is committed to supporting the communities where it operates, donating at least 1% of profits to causes focused on education, the environment, and disaster relief. The company is TRUE Platinum Zero Waste certified and was named the #3 Most Loved Workplace in America by Newsweek in 2024. Learn more at www.drinkmilos.com.

1. Numerator – RFG Tea and Lemonade, All Channels, Rolling 52 weeks ending 5-25-2025
2. Numerator – RFG Tea and Lemonade, All Channels, Rolling 52 weeks ending 5-25-2025
3. Scintilla LW 6/27/2025

SOURCE Milo's Tea Company