Milwaukee Area Technical College Selects Pathify to Support Campus Engagement Strategy

Wisconsin College Invests in Unified Digital Platform for Students and Faculty

DENVER and MILWAUKEE, July 22, 2025 /PRNewswire/ -- Pathify, the leading digital engagement hub for higher education, today announced that Milwaukee Area Technical College (MATC) selected Pathify's AI-powered Chatbot and Engagement Hub to simplify how students, faculty and staff interact with key campus systems and services. The new partnership reflects the college's broader efforts to improve usability, streamline communications and consolidate access to digital tools across the institution.

"Our students — many of whom are navigating college for the first time — need simplicity and reliable access to the tools that support their success," said David Rowe, Chief Information Officer at MATC. "Pathify offered the functionality and flexibility to meet those needs, while aligning with our long-term strategies."

MATC's decision follows a period of evaluating its student-facing applications and chatbot capabilities. The college sought a platform to better integrate with systems such as Ellucian Colleague and Blackboard, while offering a consistent, user-friendly experience across web and mobile devices that would drive student engagement and success.

Added Tony Tagliavia, Chief Marketing Officer at MATC, "We needed a more efficient and effective way to communicate with our entire campus community. Pathify helps reduce confusion by creating a central location to share college-wide information and resources."

"Milwaukee Area Technical College joins a growing number of institutions choosing to modernize their digital experiences," said Chase Williams, CEO and Co-Founder of Pathify. "We're excited to partner with MATC to build upon their existing foundation and deliver an elevated campus experience for their entire community."

About Milwaukee Area Technical College

As Wisconsin's largest technical college and one of the most diverse two-year institutions in the Midwest, Milwaukee Area Technical College is a key driver of southeastern Wisconsin's economy and has provided innovative education in the region since 1912. More than 30,000 students per year attend the college's four campuses and community-based sites or learn online. MATC offers affordable and accessible education and training opportunities that empower and transform lives in the community. The college offers more than 180 academic programs — many that prepare students for jobs immediately upon completion and others that provide transfer options leading to bachelor's degrees with more than 40 four-year colleges and universities. Overwhelmingly, MATC graduates build careers and businesses in southeastern Wisconsin. The college is accredited by the Higher Learning Commission. Learn more at matc.edu.

About Pathify
Obsessed with making great technology while developing incredible long-term relationships with customers, Pathify remains hyper-focused on creating stellar experiences across the entire student lifecycle — from prospect to alumni. Delivering cloud-based, integration-friendly software designed to drive engagement, Pathify pushes personalized information, content, and resources to the right people, at the right time — on any device. Led by former higher ed executives, entrepreneurs, and technology leaders, the team at Pathify focuses every day on the values Impact, Wit, Contrast, Technique and Care.

Learn more at pathify.com.

SOURCE Pathify