NEW YORK, July 7, 2025 /PRNewswire/ -- MIND GAMES, the luxury fragrance house blending the hypnotic effects of perfumery with the intensity of chess, expands its acclaimed Perfumer Extraordinaire collection with the launch of KINGSIDE and QUEENSIDE—two masterful new extrait de parfums, each a portrait of refined strength, seduction, and strategy.
"Kingside and Queenside mark a pivotal moment for MIND GAMES," says Alex Shalbaf, Co-Founder of MIND GAMES. "These fragrances push the boundaries of our olfactive storytelling and represent the next phase of our evolution—one that's more personal, more layered, and deeply intentional. They embody the duality of power and vulnerability, as well as strategy and instinct. We designed them to be lived in, to spark presence, and to leave a lasting impression."
KINGSIDE
A confident and captivating composition, Kingside is an homage to quiet power and understated luxury. Master Perfumer David Apel blends creamy Pistachio, vibrant Cardamom, and zesty Grapefruit into a floral-spiced heart of Hazelnut Flower and Pink Peony Petals. The scent settles into a comforting, magnetic dry down of Tonka Bean and Peru Balsam.
Key Ingredients
Olfactive Pyramid
Top: Creamy Pistachio, Cardamom, Grapefruit Zest
Middle: Hazelnut Flower, Amber Rum, Pink Peony Petals
Dry: Tonka Bean, Almond Milk, Peru Balsam
QUEENSIDE
Queenside radiates with a graceful intensity—a scent rooted in poise, intellect, and sensuality. Perfumer Christelle Laprade opens with sparkling Pear and Cassis over Lychee Leaves, evolves through soft floral tones of Lily of the Valley and Violet, and finishes with a grounding base of Oakmoss, Musk, and Madagascar Patchouli.
Key Ingredients
Olfactive Pyramid
Top: Cassis, Lychee, Pear
Middle: Geranium, Lily of the Valley, Violet
Dry: Patchouli, Oakmoss, Musk
These two new captivating scents—Kingside and Queenside—are now available for $475 each in a 100 mL Extrait de Parfum format. Each comes packaged with two concentrated ingredient extract vials (0.10 oz / 3 mL each) for an immersive, ingredient-focused experience. Fragrances are available at Neiman Marcus, Bergdorf Goodman, and online at mindgamesfragrance.com.
Additional product images are available here.
About MIND GAMES:
MIND GAMES was born from a profound reverence for the art of fragrance, drawing its inspiration from the intricacy and timeless sophistication of chess. Founded in 2022 by Alex and Mariana Shalbaf, the brand invites wearers into a world where every fragrance is a strategic move—bold, deliberate, and charged with emotion.
What began as an inaugural collection of fine fragrances has since evolved into a growing olfactive universe, spanning three distinct fragrance lines and a newly launched home collection featuring six luxury candles—each crafted to bring the immersive spirit of MIND GAMES into your space.
With accolades including Packaging of the Year from The Fragrance Foundation and recognition from Men's Health in their 2025 Grooming Awards, MIND GAMES continues to redefine the rules of modern perfumery through storytelling, craftsmanship, and sensory provocation. The brand is available at premier retailers including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Breuninger, Selfridges, and Bloomingdale's Dubai. Explore the world of MIND GAMES at mindgamesfragrance.com and @mindgamesfragrance.
About The Fragrance Group:
At The Fragrance Group, we are global creators, distributors, and licensees of luxury, artisanal fragrances. Our reputation as true collaborators has led to hand-in-glove partnerships with a full range of clients, using a comprehensive business model that takes all aspects of the retail world into account. We offer customized marketing, product development, and distribution strategies with an unparalleled level of personalized attention at every stage of the creative process. Our commitment is to connect exceptional luxury fragrances with an increasingly perceptive client through all channels of the industry. Explore our partnerships at so-avant-garde.com, and visit @fragrancegroup on Instagram, Facebook, and X for more information.
SOURCE Mind Games
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