Mindshare Adopts Visible Measures for CORE

Partnership to provide revolutionary Mindshare platform with paid, owned, and earned media measurement

Jun 19, 2012, 04:05 ET from Visible Measures

BOSTON, June 19, 2012 /PRNewswire/ -- Visible Measures, the analytics and advertising platform for social video, today announced that Mindshare, the global media network, will deploy the company's patented video platform across Mindshare's CORE, a first-of-its-kind user-centric and open source data-driven marketing intelligence platform that empowers both analysts and non-technical users to make informed marketing spend, audience targeting, and creative optimization decisions across all touch points in real-time. By leveraging Visible Measures' exclusive video dataset, Mindshare will be able to monitor online and social digital video activity, including paid, viral sharing, and derivative content intelligence.

"Mindshare is one of the preeminent media agencies in the world and a true innovator in video advertising," said Visible Measures founder and CEO Brian Shin. "With its data-centric, real-time approach focusing on consumer actions and insight, CORE will change the way media buying works today. We're excited to be powering this industry shift by providing paid, owned, and earned media measurement to CORE."

"By cherry picking best-in-class technology and data providers like Visible Measures, we've been able to create an enviable solution with CORE that delivers institutional marketing intelligence across all aspects of the marketing ecosystem, be they above or below-the-line, product, or consumer-centric," said Steve Plimsoll, CTO Mindshare Worldwide and CORE project leader. "With its industry-leading video dataset and MRC-accredited video metrics across paid, owned, and earned media performance, Visible Measures is the ideal partner for CORE."

With Visible Measures, Mindshare's CORE has access to the performance of over 8,600 video campaigns to analyze and compare with in-flight, upcoming, and historical campaigns. Each of these campaigns has been measured by MRC-accredited metrics like True Reach™, the first metric to track performance across paid, owned, and earned media. CORE users will also have access to competitive campaign performance across paid, owned, and earned media.

The Visible Measures video dataset powering CORE is the same dataset that powers the company's choice-based video ad network, Viewable Media. Viewable Media promotes video ads as content across premium publishers, optimizing for earned media performance. Agencies like Mindshare get exclusive access to Visible Measures' analytics, industry benchmarks, and insights through media partnerships leveraging Viewable Media.


GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About Visible Measures

Visible Measures is the analytics and advertising platform for social video. Designed from the ground up to meet the unique challenges of measuring and delivering video ads as content across hundreds of premium publishers online, the company's patented platform powers the Viewable Media choice-based video ad network. Visible Measures provides its customers and clients with unprecedented visibility into the performance of paid, owned, and earned media placements and engagement in social video. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide charts, please visit http://www.visiblemeasures.com.

Visible Measures
Matt Fiorentino

SOURCE Visible Measures