Minnesota Public Relations Society of America (PRSA) Classics Awards Honor Top Public Relations Achievements From 2010
American College of Surgeons and Weber Shandwick Win Best of Show for "Florida Surgical Care Initiative: Setting a National Example for Quality Healthcare"
Apr 01, 2011, 11:41 ET
MINNEAPOLIS, April 1, 2011 /PRNewswire/ -- The Minnesota chapter of the Public Relations Society of America (PRSA) celebrated the best public relations campaigns of 2010 during the 33rd annual Minnesota PRSA Classics Awards, held at Windows on Minnesota on Thursday, March 31. The awards banquet, emceed by FOX 9 entertainment reporter Jason Matheson and past president of Minnesota PRSA Kelly Groehler, senior manager, public relations, Best Buy Co., Inc, was attended by more than 250 communications professionals from area agencies, corporations and nonprofit organizations, as well as independent practitioners.
"The Minnesota PRSA Classics Awards recognize excellence in the field of public relations," said Brooke Worden, APR, president of Minnesota PRSA. "We have such a talented community of local professionals, and the quality of the profession here is extraordinary. This year's winners really stand out for their exemplary professional skills and creativity."
The Classics Awards are divided into two categories: Elements and Programs. Classics Elements Awards honor the best program tactics, while Classics Programs Awards honor the best overall public relations campaigns.
The highest-scoring entries in the Programs Awards category were eligible for the top honor of the evening – Best of Show. The award for Best of Show was presented to the American College of Surgeons and Weber Shandwick for "Florida Surgical Care Initiative: Setting a National Example for Quality Healthcare."
Each year, thousands of patients are impacted and lives are lost by hospital errors and complications – equivalent to a jumbo jet crashing every day – and billions of dollars in costs are added to care for these patients. The American College of Surgeons (ACS) and the Florida Hospital Association partnered with Weber Shandwick to create the Florida Surgical Care Initiative, a program based on ACS' National Surgical Quality Improvement Program, to prevent surgical complications, save lives, improve care and reduce costs. Program elements included development of a logo and all marketing materials, targeted media outreach, branded website, webinar and an anthem video.
Donald G. Padilla Distinguished Practitioner Award
At the awards ceremony, the organization also honored Doug Spong, president of Carmichael Lynch, with the Donald G. Padilla Distinguished Practitioner Award.
Carmichael Lynch is one of America's most-admired creative agencies offering inventive ideas in advertising, public relations and digital. Spong also is the founder and president of Carmichael Lynch Spong, a four-time winner of "PR Agency of the Year" by industry trade publications PRWeek, PR News and Holmes Report.
Spong became a member of PRSA in 1984. He joined PRSA's Counselors Academy in 1986 and earned his accreditation from the society in 1989. Spong serves both national PRSA and the Minnesota chapter in countless ways. Currently, he is co-chair of the 2011 PRSA International Conference in Orlando, Fla. Previously, he has served national PRSA as two-year chair and member of the honors and awards committee; member of the president's task force on certification; and member of the president's task force on defining the profession. In addition to national PRSA, Spong has served the Minnesota chapter as its president; immediate past president; president-elect; board member; and chair of several committees including Classics Awards and Public Relations.
Spong currently serves on the advisory board for the Masters in Strategic Communication program at the University of Minnesota School of Journalism; the dean's advisory council for the College of Liberal Arts and Sciences at his alma mater, Iowa State University; and chairman of the board of directors for Koronis Ministries, a nonprofit camp, conference and retreat facility located in central Minnesota.
Over the years, Spong has received numerous awards for his achievements. He was named to the "Ones to Watch" list by Corporate Report magazine; named to the Minneapolis/St. Paul Business Journal "Forty Under 40" inaugural class; and received six presidential citations for meritorious service to the profession from national presidents of PRSA.
About Minnesota PRSA
Minnesota PRSA is the 10th-largest chapter of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into more than 110 chapters nationwide, including 19 professional interest sections and affinity groups. Minnesota PRSA is comprised of nearly 400 members who represent business and industry, agencies, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
EDITOR'S NOTE: If you have questions or wish to schedule an interview with a Minnesota PRSA member, please contact Laudan Sakizadeh at 612-455-1746 or [email protected].
33rd Annual PRSA Classics Winners |
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ELEMENTS |
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Brochures |
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Winfield Solutions Proves Seeing is Believing |
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Winfield Solutions with Exponent PR |
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Special Purpose Publications |
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The 2009 Hormel Foods Corporate Responsibility Report |
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Hormel Foods with Burson-Marsteller |
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Multimedia |
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FSCI: Setting a National Example for Quality Healthcare |
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American College of Surgeons with Weber Shandwick |
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Annual Reports (Business/Industry) |
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Conveying the Vitality of a Health Care Giant |
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UnitedHealth Group with Padilla Speer Beardsley |
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Annual Reports (Government/Nonprofit) |
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Impact |
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Minnesota Zoo |
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Media Kits ($15,000 or Less) |
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Jack Link's Messin' With the Media |
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Jack Link's Beef Jerky with Carmichael Lynch Spong |
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Media Kits (More than $15,000) |
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Larger Than Life Granola Thins Make Media Hungry for Nature Valley |
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General Mills with Exponent PR |
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Newsletters |
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Nourishing Veterinary Know-how |
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Nestle Purina with Exponent PR |
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Magazines (External) |
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'C' the World through CHS |
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CHS Inc. with Exponent PR |
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Media Relations (Business/Industry - Budget Less Than $75,000) |
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The Prairie Club: As Pure as Golf Gets |
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The Prairie Club with Pocket Hercules |
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Media Relations (Business/Industry – Budget Greater Than $75,000) |
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MATADOR by Jack Link's Bold Move into Action Sports |
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Jack Link's Beef Jerky with Carmichael Lynch Spong |
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Media Relations (Government/Nonprofit) |
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Igniting an Outpouring of Online Giving |
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GiveMN.org with Padilla Speer Beardsley |
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Feature Writing |
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Follow These Steps to Improve Pasture Productivity |
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DuPont Crop Protection with Exponent PR |
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Technical Writing |
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A Single Story Creates Competitive Safety Advantage |
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Rockwell Automation with Padilla Speer Beardsley |
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Speech Writing |
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Paying Respect to Environmental Respect |
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DuPont Crop Protection with Exponent PR |
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Websites |
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Linking Advocates to peopleforbikes.org |
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Bikes Belong with Exponent PR |
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Research |
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Assembling a Scrapbook for Growth |
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Creative Memories with Fast Horse Inc. |
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Evaluation |
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Bringing Energy Efficiency into Focus with Trane |
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Trane with Carmichael Lynch Spong |
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Social Media |
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Harvesting Online Enthusiasts for Red Gold |
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Red Gold with Lemke Anderson |
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Creative Tactics |
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Staying Awake for Success |
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Caribou Coffee with Exponent PR |
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PROGRAMS |
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Community Relations (Business/Industry) |
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Transporting Twins Territory to Target Field |
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Minnesota Twins with Weber Shandwick |
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Community Relations (Government/Nonprofit) |
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Igniting an Outpouring of Online Giving |
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GiveMN.org with Padilla Speer Beardsley |
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Institutional Programs (Business/Industry) |
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Amy's Blend Brews Hope |
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Caribou Coffee with Exponent PR |
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Institutional Programs (Government/Nonprofit) |
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New Revenue for Non-Profit News |
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MinnPost.com with Fast Horse Inc. |
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Special Events/Observances (Less than Seven Days - Business/Industry) |
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Caribou Coffee Grows Hope with Amy's Garden |
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Caribou Coffee with Exponent PR |
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Special Events/Observances (Less than Seven Days - Government/Nonprofit) |
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Igniting an Outpouring of Online Giving |
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GiveMN.org with Padilla Speer Beardsley |
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Special Events/Observances (More than Seven Days - Business/Industry) |
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Expedition 206: 365 Days, 206 Countries, 1 Mission |
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The Coca-Cola Company with Fast Horse Inc. |
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Special Events/Observances (More than Seven Days - Government/Nonprofit) |
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Digerati Join the United Way Dream Team |
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United Way with Padilla Speer Beardsley |
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Public Service (Business/Industry) |
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Pedaling to Mainstream |
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Bikes Belong with Exponent PR |
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Public Service (Government/Nonprofit) |
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Igniting an Outpouring of Online Giving |
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GiveMN.org with Padilla Speer Beardsley |
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Marketing Services (Established - Budget Less Than $75,000) |
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The Shoemaker's Children Get Shoes |
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Fast Horse Inc. |
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Marketing Services (Established - Budget Greater Than $75,000) |
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FSCI: Setting a National Example for Quality Healthcare |
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American College of Surgeons with Weber Shandwick |
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Marketing Products (New - Budget Less Than $75,000) |
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Planting the Seeds for Success |
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Next Big Thing with Fast Horse Inc. |
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Marketing Products (New - Budget Greater Than $75,000) |
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Cooking Up Rewards at the Grocery Store |
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SUPERVALU with Carmichael Lynch Spong |
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Marketing Products (Established - Budget Less Than $75,000) |
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Jack Link's and The Onion Take the App World by Storm |
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Jack Link's Beef Jerky with Carmichael Lynch Spong |
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Marketing Products (Established - Budget Greater Than $75,000) |
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Time's Up, Cupcake. It's Time for Pie! |
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General Mills with Exponent PR |
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Crisis/Issues Management (Government/Nonprofit) |
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2010 Census Issues Management Program Ensures Complete Count |
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U.S. Census with Weber Shandwick |
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Internal Communications |
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Attracting, Retaining and Engaging Achievement Addicts |
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Carmichael Lynch Spong |
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Integrated Communications (Products) |
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Bringing Energy Efficiency into Focus with Trane |
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Trane with Carmichael Lynch Spong |
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Integrated Communications (Services) |
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FSCI: Setting a National Example for Quality Healthcare |
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American College of Surgeons with Weber Shandwick |
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Multicultural Public Relations |
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Expedition 206: 365 Days, 206 Countries, 1 Mission |
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The Coca-Cola Company with Fast Horse Inc. |
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Industry Campaign of the Year (Consumer Products) |
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Expedition 206: 365 Days, 206 Countries, 1 Mission |
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The Coca-Cola Company with Fast Horse Inc. |
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Industry Campaign of the Year (Consumer Services) |
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Moneyvation to Quit |
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ClearWay Minnesota with Carmichael Lynch Spong |
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Industry Campaign of the Year (B2B) |
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Marketing That Works – Deluxe Project REV |
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Deluxe Corporation with Beehive PR |
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Industry Campaign of the Year (Health Care) |
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FSCI: Setting a National Example for Quality Healthcare |
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American College of Surgeons with Weber Shandwick |
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Industry Campaign of the Year (Nonprofit) |
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Igniting an Outpouring of Online Giving |
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GiveMN.org with Padilla Spear Beardsley |
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STUDENT |
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Special Purpose Publications |
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MnTAP Source Newsletter |
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Katie White |
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University of Minnesota |
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News/Feature Writing |
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UMN Researchers Identify Drugs That May Fight HIV |
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Sarah Hamman |
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University of Minnesota |
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New Media/Technology |
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Sioux Falls Tennis Association Social Media Jumpstart Campaign |
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Augustana PRSSA |
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Augustana College |
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Planning |
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Poland Study Abroad Program PR Campaign |
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Amber Imdieke |
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St. Cloud State University |
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Best of Show |
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FSCI: Setting a National Example for Quality Healthcare |
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American College of Surgeons with Weber Shandwick |
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SOURCE Minnesota PRSA