Minnesota Vikings' Linebacker E.J. Henderson Joins SPO to Endorse New SPO Wellness(TM) Product Line

E.J. Henderson and Sidney Rice Will Unveil Wellness 10k(TM) Wristband by Hosting Launch Event in Minneapolis

Dec 02, 2010, 14:00 ET from SPO Medical Inc

NEW YORK, December 2, 2010 /PRNewswire-FirstCall/ -- SPO (OTC: SPOM) and Brewer Sports International (BSI) announced today that they have partnered with Minnesota Vikings' middle linebacker E.J. Henderson in support of their new SPO Wellness(TM) product line that promotes healthy living for children and adults. To kick-off the upcoming SPO Wellness(TM) line, E.J. Henderson and Sidney Rice will host a launch event on Sunday, December 5 in Minneapolis to unveil the recently completed Wellness 10k(TM) wristband.

Michael Braunold, president and chief executive officer of SPO commented: "Our products will support individuals who desire to live healthier lives and perform their daily activities in a smart and responsible way. The Wellness 10k(TM) is a unique wristband that promotes greater awareness of how people can improve their daily routines. It features a display function that continuously measures the number of daily activities against preset recommended goals. We are honored to have E.J. Henderson join our team as a health advocate using the SPO Wellness(TM) line."

Henderson is currently in his eighth season with the National Football League (NFL) and third as team captain. The 6-foot-1-inch, 245 pound middle linebacker has been a mainstay in the middle for the Minnesota Vikings defense which has ranked at the top of the NFL for the past three seasons. Through 11 games this season, Henderson leads the Vikings in interceptions, is second on the team in tackles and is a strong candidate for the NFL Comeback Player of the Year. In 2009, E.J. was selected by his teammates as the Ed Block Courage award recipient and named the Vikings' Community Man of the Year.

As an athlete that has had to battle back from serious injuries in 2008 and 2009, Henderson fully understands the importance of health and wellbeing. "It is important to me to remain in great shape and I plan to use the Wellness 10k(TM) wristband during my workouts to assist me in maximizing my fitness level," said Mr. Henderson. "Both children and adults can utilize the wristband to remain motivated to reach their fitness goals and live a healthier lifestyle."

E.J.'s commitment to health, wellness and youth extends far beyond the football field as evidenced by his active role in the community since early in his career. In June 2007, he created the E.J. Henderson Youth Foundation (EJHYF) which provides opportunity and encouragement to urban youth through academic, life skills and athletic programs developing each student in mind, body and soul. "I plan to implement the SPO Wellness(TM) line into not only my own daily routine, but also in my foundation efforts as the products align perfectly with our overall mission," stated Mr. Henderson.

Jack Brewer, chief executive officer of BSI and former teammate of Henderson, added, "When I was a captain on the Vikings, E.J. was not only a dedicated player on the field, but also an instrumental leader in the community. E.J. and I share the same passion for youth and this partnership is just another step in E.J.'s dedication to helping kids improve their mental and physical capacity. I am thrilled to continue to work with him in our combined effort to encourage healthy and active lifestyles while bringing awareness to the SPO Wellness(TM) line."

Earlier this week E.J., along with teammate and SPO Wellness(TM) endorser Sidney Rice and several other Minnesota Vikings players and athletic training staff, participated in the "Play 60" Clinic at Catholic Charities - St. Joseph's Home for Children in Minneapolis as part of the Minnesota Vikings Community Tuesday initiative.

Approximately 50 youth were amongst the very first to receive the Wellness 10k(TM) wristband while being led through a series of drills designed to teach the basics of football. Both Henderson and Rice delivered a positive message to the children about the significance of perseverance and teamwork as well as stressed the importance of being active by introducing the SPO Wellness(TM) line.

About E.J Henderson

E.J. Henderson, 30, entered the NFL as the Minnesota Vikings' second-round draft pick in 2003 and is currently in his eighth season with the league. Henderson has led the Vikings in tackles three times in his career and currently has 12.5 career sacks. Henderson's exceptional performance and leadership both on and off the field is exemplified by his role as team captain for the past three seasons. In addition to his own foundation efforts with the EJHYF, E.J. also serves as a Global Ambassador for the Jack Brewer Foundation. The Minnesota Vikings recently named #56 as one of their "Vikings Midseason Top Performers" and E.J. is one of the team's candidates on the 2011 NFL Pro Bowl ballot.

About SPO Wellness(TM)

SPO Wellness(TM) is a line of unique technology-enabling wellness products designed to support individuals' desire to achieve and maintain active lifestyles in a convenient and comfortable manner. Through its revolutionary product line, SPO is dedicated to the fight against childhood and adult obesity and strives to deliver everyday solutions through innovative products to those who seek a better quality of life by encouraging more daily exercise further enabling healthier living. The Wellness 10k(TM) wristband features a display function that continuously measures the number of daily activities against preset recommended goals of 10,000 movements per day. A heart-rate monitor sports watch is also being developed to measure continuous heart-rate without the need to wear a conventional chest strap, unlike many other heart-rate monitor watches that are on the market. Both products are in the final stage of development. The Wellness 10k(TM) wristband is in the beta launch phase and is expected to be commercially available in early 2011. For more information, visit http://www.spowellness.com.

About SPO

SPO (SPOM) is a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices to capture life-enhancing information within four key markets: medical care; sports and wellness; homecare monitoring and security. Its patented technology uses information gathered from the reflectance of light on the human body, in a noninvasive manner, to monitor key vital signs. The Company manufactures its products in addition to licensing its technologies to appropriate client corporations for commercialization and distribution. For more information, visit http://www.spoglobal.com

About Brewer Sports International

Brewer Sports International (BSI) is the world's fastest growing multi-faceted advisory firm with a focus on the business of sports and wellness. Based in New York, with offices in Miami, Los Angeles and Minneapolis, BSI was founded by Jack Brewer, a five-year NFL veteran and former team captain on three NFL teams. Mr. Brewer has a wealth of diverse experience which is exemplified by his track record of success as a Wall Street asset manager. Mr. Brewer is a dynamic and innovative entrepreneur, a devoted philanthropist and the founder of the highly regarded nonprofit organization - JBF Worldwide. Mr. Brewer currently serves as the Chairman of the United Nation's Millennium Development Goals Awards Athletes and Artists Committee and a Director of Peace and Sport - a global initiative under the High Patronage of Prince Albert II of Monaco. Under Jack Brewer's leadership, combined with a diverse team of experienced professionals, Brewer Sports International has created an unprecedented portfolio of sports and wellness related businesses, including a registered investment advisory - Brewer Capital Management, an experienced lending company - BSI Secured Lending and a merchant bank that provides capital solutions for sports and wellness companies - Brewer Sports Ventures. Brewer Sports International has also led a variety of successful marketing campaigns. BSI's clients include professional athletes, sports agencies, sports companies, financial services companies, high net worth individuals and entertainers. For more information, visit http://www.brewersports.com

Forward Looking Statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, market acceptance of our products and new product applications, timing of new product launches, product performance, size of prospective markets, revenues assessments, success of our restructured operations and plans, our ability to generate fees or raise capital to support our business operations and plan, the sufficiency and availability of working capital, changes in economic conditions generally and in more specifically, the introduction of competing products, changes in our operating strategy or development plans patent protection for our products and technologies, changes in economic conditions generally and in more specifically, in the markets we operate, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "Risk Factors" in Item 1 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2009. We undertake no obligation to revise or update any forward-looking statement for any reason.

    Contacts regarding this release:

    SPO Contact:
    Michael Braunold, President and Chief Executive Officer

    Brewer Sports International (BSI) Contact:
    Jesse Meehan, Chief Operations Officer

    Website: http://www.spowellness.com

    Facebook: http://www.facebook.com/spowellness

    Twitter: http://www.twitter.com/spowellness

SOURCE SPO Medical Inc