Minnesotans Get Taste of the New Big Apple

Honeybear Brands Launches Pazazz: Grown for Fresh Fall Taste Now; Free Demonstrations This Week at Select Cub Stores

News provided by

Honeybear Brands

Jan 28, 2015, 03:25 ET

MINNEAPOLIS, Jan. 28, 2015 /PRNewswire/ -- This week Minnesotans are getting an early taste of the state's next big apple before it goes on sale nationwide next year. Introduced by Honeybear Brands, one of the original Honeycrisp pioneers, Pazazz is designed specifically to peak during the winter months to give apple lovers the fresh taste of fall in January.

The new Pazazz apple is crisp and juicy with the right mix of sweet and tart. The fact that it is a late-harvest apple allows you to enjoy apples in the cold winter months.
The new Pazazz apple is crisp and juicy with the right mix of sweet and tart. The fact that it is a late-harvest apple allows you to enjoy apples in the cold winter months.
The new Pazazz apple is crisp and juicy with the right mix of sweet and tart. The fact that it is a late-harvest apple allows you to enjoy apples in the cold winter months.

"Minnesotans love and know their apples," says Don Roper, vice president, Honeybear Brands. "But Pazazz is something different. It's descended from a Honeycrisp so it has that famous crunch but while it's harvested in late fall, we've grown it to improve after harvest and to reach the perfect blend of sweet and tart flavor by January. That's the time when traditional fall apples have lost their fresh flavor, making Pazazz really the best eating apple on the retail deck."

The variety was initially developed by Doug Shefelbine from Holman, WI and is grown in Elgin, Minnesota. Pazazz has been in development for close to a decade as Honeybear Brands worked on getting the combination of sweet/tart flavor profile, crunch and apple eating experience just right for Minnesotan apple lovers. 

"With an apple like Pazazz and an apple eating public like we have in Minnesota," adds Roper, "You don't rush the process of perfection."

For more information on Pazazz visit www.pazazzapple.com.

About Honeybear (www.honeybearbrands.com)
Honeybear Marketing is the marketing arm for Wescott Agri Products. It is a wholly owned subsidiary of Wescott Agri Products. Honeybear is a leading grower and developer of premium apple varieties. The company started as Wescott Agri Products, a family run apple orchard in the early 1970s. From that early start several generations ago, today Honeybear still employs the same hands-on, personal attention to each and every apple variety produced.

Photo - http://photos.prnewswire.com/prnh/20150128/172053

SOURCE Honeybear Brands

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