MIO ALPHA Debuts as Product of the Year Finalist at The Running Event

VANCOUVER, British Columbia and AUSTIN, Texas, Dec. 3, 2012 /PRNewswire/ -- MIO, maker of the MIO ALPHA, the world's first strapless continuous heart rate monitor sports watch, today announced it will debut the MIO ALPHA at the 7^th Annual The Running Event® Conference and Expo set for Dec. 3-6 at the Austin (Texas) Convention Center.

TRE2012 attendees can stop by the MIO ALPHA Booth #508 for a free demonstration of the world's first heart rate monitor that records accurate data continuously during a workout, even at performance speeds up to 12 mph, with no straps and no cumbersome fingertip sensor.

Additionally, as one of 12 finalists for the first-ever TRE-Mendous Awards for Product Innovation, MIO's Jenn Fox will present a three-minute live pitch on MIO ALPHA to 400-500 retailers and judges, including Mario Fraioli of Competitor magazine, and FUBU apparel and footwear founder Daymond John, well-known as one of the "sharks" (investors) on the ABC reality TV show "Shark Tank." The TRE-Mendous presentations begin at 2:45 p.m., Tuesday, Dec. 4. The 2012 TRE-Mendous Newcomer Awards will be announced during the 50 Best Running Stores in America Awards dinner beginning at 7 p.m., Wednesday, Dec. 5.

Designed for performance athletes and professional competitors, MIO ALPHA is the only sports and fitness heart rate monitor of its kind that provides continuous, accurate heart rate readings in a sleek, comfortable, casually-styled sports watch. ALPHA's intuitive two-button functionality is simple to use and provides easy access to workout timers, continuous heart rate display, and both at-a-glance and audible heart rate zone alerts for optimum workout efficiency and effectiveness. 

ALPHA also tracks last-run statistics including total run time, average heart rate and time spent "in zone" during your run. And, MIO ALPHA feeds real-time data directly into iPhone and Android apps to track and graph performance over time.

"MIO ALPHA is the first product of its kind to make measuring workout effectiveness fast, easy and incredibly comfortable," said MIO CEO Liz Dickinson. "We're thrilled to showcase this groundbreaking product at such a world-class event and we're honored to be recognized among such an elite group of products for our design and innovation."

Available now for holiday shopping, ALPHA is the perfect gift for fitness and running enthusiasts at an MSRP of $199.

To see the MIO ALPHA in action and learn more, visit www.AlphaHeartRate.com.

About MIO
MIO is a line of patented strapless heart rate monitor wristwatches and calorie management systems by Physical Enterprises that collect and record personalized biofeedback to make reaching weight-loss and fitness goals simple and comfortable. The first strapless heart rate monitor sports watch on the market, MIO provides accurate heart rate data without uncomfortable chest straps. The company's complete line of wellness, fitness and performance products are designed for anyone seeking a more active, healthy lifestyle, from beginner exercisers to dedicated athletes. For more information, visit www.mioglobal.com.

About The Running Event
Dozens of young, start-up companies will join running industry flagship brands such as adidas, ASICS, Mizuno, New Balance, Nike, Under Armour, and Vibram FiveFingers at The Running Event (TRE) Conference and Expo, Dec. 3 to 6, 2012, in Austin, Tex. (therunningevent.com). TRE is designated one of the 50 fastest-growing trade shows in America according to the August 2012 "Fastest 50" issue of trade publication Trade Show Executive. The closed-to-the-public Running Event® is a registered trademark of Formula 4 Media, LLC. For more information: www.therunningevent.com, 646 319 7878.

SOURCE MIO