MIRACLE RETURNS FOR ITS 12TH SEASON TO MORE THAN 150 LOCATIONS WORLDWIDE

New Cocktails Like the "Merry Mouse-Tail," Expanded Non-Alcoholic Offerings and Collectible Drinkware

NEW YORK, Sept. 2, 2026 /PRNewswire/ -- Miracle Cocktails Inc., the company behind Miracle, the world's original holiday cocktail pop-up, excitedly returns for its 12th season in 2026, bringing more than 150 locations around the world to life with larger-than-life holiday décor, imaginative new cocktails, exclusive collectible mugs and glassware and festive experiences that have become an annual tradition since 2014.

Designed to surprise longtime fans while welcoming newcomers, this year's menu showcases the signature flavors and playful creativity that have defined Miracle from the very beginning. Balancing the familiar with the unexpected, fresh creations sit alongside nostalgic favorites, with a broader selection of zero-proof options following the welcomed addition of select low/no-ABV serves last year.

"Miracle has grown from a single pop-up into a global cocktail phenomenon over these past 12 years," said Greg Boehm, Founder of Miracle Cocktails Inc. "This year, we are excited to bring new holiday-inspired cocktails, including an expanded non-alcoholic selection, all served in the signature mugs Miracle is known for. For so many, Miracle is a tradition."

Miracle Vice President Joann Spiegel once again leads the development of this year's cocktail program, pairing classic holiday flavors with inventive ingredients and whimsical presentation. New additions like the Sugarplum Stampede, Sleigh-Saurus and Merry Mouse-Tail join beloved Miracle staples like the Christmapolitan and Snowball Old-Fashioned. Beyond the cocktails, collectible drinkware remains one of the most anticipated elements of the pop-up.

Miracle's flagship location, Miracle on 9th Street at The Cabinet Mezcal Bar in New York City, officially opens on November 6, 2026, with partner locations debuting throughout November. With spirited drinks, theatrical décor and unforgettable drinkware, Miracle delivers the unmistakable atmosphere that has made the pop-up a beloved annual destination.

Marking its 10th anniversary, Beachbum Berry's Sippin' Santa will return this November with its tropical take on the holidays at cocktail bars across the globe. In addition to celebrating the Sippin' Santa milestone, Miracle Cocktails Inc. will debut its first-ever Halloween pop-up, The Haunting, at bars worldwide. Together, Miracle, Sippin' Santa and The Haunting reflect the team's broader vision of creating immersive destinations that bring people together throughout the year.

For more information please visit https://www.miraclepopup.com/ and follow on Instagram @Miraclepopup

ABOUT MIRACLE COCKTAILS INC.
Miracle Cocktails Inc. is the hospitality company behind a portfolio of original seasonal cocktail pop-up bars, including Miracle, Sippin' Santa, and The Haunting. Since pioneering the modern holiday cocktail pop-up with Miracle in 2014, the company has licensed its concepts to more than 300 bars worldwide, transforming them into festive destinations with original cocktail menus, collectible drinkware, and over-the-top décor. Sippin' Santa is produced in partnership with renowned tiki cocktail pioneer Jeff "Beachbum" Berry. All collectible drinkware and signature barware for The Haunting, Miracle, and Sippin' Santa are produced by sister company Cocktail Kingdom, a leading barware manufacturer and distributor.

For more information, please visit www.miraclepopup.com

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MIRACLE IS A REGISTERED TRADEMARK, USED UNDER LICENSE.

SOURCE Miracle Cocktails Inc.