MirriAd Sign Two Contracts With International Media Businesses, Australia's Seven Network and Turkey's Advertainment

Dec 20, 2010, 05:30 ET from MirriAd Limited

LONDON, December 20, 2010 /PRNewswire/ -- MirriAd Limited, the market leader in digital product placement, is pleased to announce that it has signed two contracts with significant media businesses. Firstly, an exclusive contract with Australia's number one broadcaster and television network, the Seven Network, to provide digital product placement in mainstream content including shows like Home and Away and Packed to the Rafters which will telecast next year. And secondly with Advertainment Media which has been set up by Guzel Sanatlar, a leading media and advertising group in Turkey which includes Saatchi & Saatchi and Zenith Optimedia. This contract will give MirriAd access to 30 markets across Eastern Europe, Asia, Middle East and Russia reaching an estimated 300 million viewers.

MirriAd partners with broadcasters and brand owners to place branded products, signage and video digitally into existing media content. The company has developed ZoneSense, an IP protected and highly scalable software-based solution to integrate lifelike brand images directly into video content, post production. MirriAd's proprietary system also solves the management of the sales process, facilitates online approvals by all stakeholders as well as measurement of the brand exposure. (For examples of MirriAd's services and digital placements visit: http://mirriad.com/gallery/showreel/)

Product placement is a rapidly expanding market worldwide. In 2009, the Global product placement spending - including North America, Europe, Asia and other regions was $6.25 billion. The US sector alone has been growing by more than 25% a year between 2004 - 2009(source: PQ Media). TV product placement is now legal in all European media markets with the remaining final codes of conduct set to be issued shortly. The European market is poised to grow at a compound annual growth rate of 18.2% in the 2009-2014 period (source: PQ Media.)

Mark Popkiewicz, MirriAd's CEO, said:

"Product placement is about to be transformed into a new scalable advertising medium which delivers the right balance of audience enjoyment and guaranteed brand exposure with empirical measurement and all proven through extensive research with broadcasters and brands. With this vision and knowledge, we are thrilled to have won the confidence and backing of the Seven Network in Australia and Advertainment in Eastern Europe, Asia, Middle East and Russia.

"These wins add to the gathering momentum behind Digital Product Placement as an important and exciting new advertising revenue stream."


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SOURCE MirriAd Limited