Miss Mouth's Messy Eater Products Hit Walmart Shelves Nationwide

Walmart is excited to be a new brick-and-mortar home for the viral, family-loved stain remover brand

WALPOLE, Mass., Oct. 14, 2025 /PRNewswire/ -- The Hate Stains Co.^® today announced the nationwide rollout of Miss Mouth's Messy Eater Stain Treater^® (Miss Mouth's) products, bringing the internet's most talked-about stain fighter to the laundry aisle in Walmart stores. This marks Miss Mouth's first full-scale brick-and-mortar retail launch.

Customers will now find five SKUs on Walmart shelves, including 4 oz Spray, 12 oz Spray, 1-Pack Pens, 3-Pack Pens, and 5-Pack Wipes. Three of these—12 oz Spray, 1-Pack Pens, and 3-Pack Pens—are brand new, created specifically for Walmart shoppers. With bold packaging and easy-to-shop merchandising, Miss Mouth's Walmart launch brings fresh energy to a core household category.

"At Walmart, we're always looking to bring customers innovative, affordable products that make everyday life easier," said Stacey Johnson, Director Merchandising Laundry Group at Walmart. "Miss Mouth's is a perfect example of the kind of digitally native brand that has captured the love of families online and now has the chance to reach more households in person. By bringing Miss Mouth's into our laundry aisles, we're not only introducing an exciting new option for stain removal but also showing how Walmart can be the place where innovation meets everyday shopping. We're proud to be their first national brick-and-mortar home."

Born and built online, Miss Mouth's has grown into a trusted, family-favorite brand thanks to products that are strong enough to tackle the toughest messes and being EPA Safer Choice Certified. With more than 75,000 reviews online, an engaged community of lifestyle creators and influencers, and the recent accolade of a 2025 Good Housekeeping Parenting Award, Miss Mouth's is already trusted by families, and its Walmart launch brings the viral favorite firmly into the mainstream.    

As part of the launch, Miss Mouth's is introducing its first integrated marketing and advertising campaign, debuting later in October. The campaign features a new brand spokescharacter—"Miss Mouth" herself—who will star in creative across online video (OLV) and social platforms. The lighthearted campaign highlights everyday messes and shows how Miss Mouth's makes clean-up easier and stress-free.

"This launch is a milestone for us," said David Johnson, CEO of Thrasio, parent company of Miss Mouth's. "Families have been asking for years when they could find Miss Mouth's in stores, and we're so proud that we are launching at Walmart. Together, we're bringing our proven, parent-loved stain solutions to millions more households across the country while introducing new formats designed specifically with Walmart shoppers in mind."

For more information about Miss Mouth's, visit www.hatestains.com or follow us on Instagram at https://www.instagram.com/missmouthsmagic

About Miss Mouth's Messy Eater Stain Treater:

Miss Mouth's Messy Eater Stain Treater is the award-winning stain remover designed with families in mind. Safe and effective, it quickly tackles food and drink stains on the spot. With over 75,000 online reviews and named a 2025 Parenting Award winner by Good Housekeeping for its outstanding performance, Miss Mouth's has gone viral for making life's messiest moments easier to clean. Owned by The Hate Stains Co., Miss Mouth's is trusted by millions of households and available at major retailers nationwide.

The Hates Stains Co.^® is a brand of Thrasio, LLC.

About Thrasio:

Thrasio is a consumer goods company that builds and scales brands at the speed of technology. Since its founding in 2018, Thrasio has adapted to a changing marketplace, leveraging a data-driven approach to grow top-performing brands. Thrasio's portfolio includes Beckham Hotel Collection, Hate Stains, Angry Orange, and Nippies. For more information, visit thrasio.com.

SOURCE Thrasio