Mission® and Hailee Steinfeld Launch the "What's Your Mission?" Charitable Initiative

Limited Edition T-Shirt Designed to Support Children's Hospital Los Angeles

News provided by

Jul 19, 2017, 08:00 ET

NEW YORK, July 19, 2017 /PRNewswire/ -- MISSION^®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies and their brand ambassador, Platinum-recording artist and Oscar nominated actress, Hailee Steinfeld, jumpstarted an inspiring charitable initiative today with the release of the "What's Your Mission?" graphic t-shirt. Designed to inspire everyone to find their mission, $5 from every purchase of every tee will benefit Children's Hospital Los Angeles (CHLA). The limited edition, cropped tee features hand-designed graphics by cutting-edge artist Ashish Patel.

On a mission of her own, Steinfeld inspires many through her music and movies to find their voice and push for what they believe in. It is because of this mission that she is also inspired by the dedicated staff of professionals who create hope and build healthier futures for kids and families at Children's Hospital Los Angeles, and one of the reasons she became a MISSION Brand Ambassador this past April. "I've been a longtime supporter of the amazing work and services Children's Hospital of Los Angeles provides for families and children in need. I hope with this MISSION partnership, everyone can be inspired and motivated to extend their own hand in service of others." says Steinfeld.

MISSION was founded with a dual purpose of pioneering innovative products to empower performance and comfort and inspiring everyone to fulfill their own personal dreams and missions, no matter how big or small. The brand regularly works with its roster of celebrity and athlete brand ambassadors to support individuals, families, and communities in need. "We are a blended-value company. We pride ourselves on "doing well, while doing good"," explained Josh Shaw, Founder and CEO of MISSION. "We are beyond excited to collaborate with Hailee on the "What's Your Mission?" campaign, to help support Hailee's passion and inspire all of those around us to find and achieve their own mission. We all have a mission in life, and it's our mission to support yours." Scott Birnbaum, CMO at MISSION, elaborated on the program, stating, "We created the "What's Your Mission?" tee to raise awareness and support for the great work going on at Children's Hospital Los Angeles. We are proud to partner with Hailee to inspire everyone to chase their own mission and to help make a difference for those who need it most."

As the first and largest pediatric hospital in Southern California, Children's Hospital Los Angeles provides 350 pediatric specialty programs that aides its patients over 528,000 times each year in a facility designed just for their needs. Annually, CHA provides more than $232.6 million in community benefits to children and families. CHLA relies on the generosity of philanthropists in the community to support its programs – philanthropists like MISSION and Steinfeld.

"We are incredibly grateful to Hailee Steinfeld, a steadfast and generous partner to Children's Hospital Los Angeles, and to MISSION for creating this campaign to support the CHLA mission—creating hope and building healthier futures for children," said Dawn Wilcox, vice president corporate partnerships at CHLA. "CHLA appreciates collaborations that intersect celebrity, consumers, brands and philanthropy that are a win for all."

Join MISSION and Hailee Steinfeld in their support of CHLA by purchasing a limited edition "What's Your Mission?" t-shirt, available today on Amazon.com and MISSION.com for $29.99.

ABOUT MISSION:
Launched in 2009 by a group of elite, world-class athletes including Dwyane Wade, David Villa, Reggie Bush, and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamisson.

ABOUT CHILDREN'S HOSPITAL LOS ANGELES:
Children's Hospital Los Angeles has been ranked the top children's hospital in California and sixth in the nation for clinical excellence with its selection to the prestigious U.S. News & World Report Honor Roll. CHLA is home to The Saban Research Institute, one of the largest and most productive pediatric research facilities in the United States. Children's Hospital is also one of America's premier teaching hospitals through its affiliation with the Keck School of Medicine of the University of Southern California since 1932. For more information, visit CHLA.org. Follow us on Twitter, Facebook, YouTube, LinkedIn and Instagram, and visit our child health blog (CHLA.org/blog) and our research blog (ResearchCHABlog.org).