SAN FRANCISCO, Oct. 3, 2017 /PRNewswire/ -- Today, Mixpanel, Inc., the world's leading product analytics platform for the enterprise, announced a series of technology investments, partnerships and clients to add to their growing footprint in the enterprise sector. Mixpanel works with companies across the most innovative industries including SaaS, Media & Entertainment, Finance, Retail/e-Commerce, and these recent wins all showcase Mixpanel's unique capabilities for serving the enterprise.
Furthermore, with the recently announced migration to Google Cloud Platform (GCP), Mixpanel will be able to deliver to all customers on their promise of more powerful architecture that runs queries in sub-second speed bringing stronger analytics at an unparalleled pace.
"With a focus on faster innovation Mixpanel will be able to focus our efforts on areas that Mixpanel alone can deliver, like core analytics reporting, machine learning, and more complex queries vs. managing machines," said Mixpanel CEO, Suhail Doshi. "We'll be able to absorb usage spikes and deliver more consistent performance regardless of demand with GCP. One of our largest customers who's already migrated has seen ~10% gain in performance."
Mixpanel enterprise customers include large Fortune 500 companies and smaller startups alike, all of whom are utilizing Mixpanel's product analytics capabilities to better understand their platforms and data, and ways in which their users interact with both.
"With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away," said Vural Cifci, STARZ PLAY's Vice President of Digital Marketing.
"World-class security and uptime are critical for enterprise organizations," said Joe Xavier, VP of Engineering. "Mixpanel's industry-leading capabilities in both, combined with new feature improvements especially aimed at serving enterprise businesses, has us now more than ever excited to serve the enterprise."
Additional feature improvements include:
- Automatic data protection at rest with 256-bit AES encryption, an important best practice for enterprise and growth companies alike
- Improved resiliency to hardware failures, geo-replicated backups, and additional ingestion redundancy--on top of the current 99.99% query uptime
- Improved complexity of questions users can ask over longer time periods so no matter the question, there's an answer instantly
More on the Mixpanel to GCP migration can be found here.
Mixpanel helps teams and companies build products that users love through its analytics software for apps, websites and other digital products. With almost 20,000 customers worldwide, and 19% of the Fortune 500, our platform empowers product, UX and developer teams to make better product decisions, every day. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Salt Lake City and London. Mixpanel's mission is to help the world learn from its data. For more information about Mixpanel, visit: www.mixpanel.com.
SOURCE Mixpanel, Inc.