MMDSmart Expands A2P Messaging Offer

Aug 16, 2016, 10:26 ET from MMDSmart

NIZHNY NOVGOROD, Russia, August 16, 2016 /PRNewswire/ --

Opens Software Development Office in Russia to Support Growth in Business From its Smart Messaging Platform 

MMDSmart, a leading global supplier of innovative communications products, is widening its product offering with new value added services targeted for the rapidly increasing market for A2P (Application to Person) Messaging. To support and further develop the tools needed for this market, it announced today the hiring of a team of experienced developers who will function out of its new development office in Nizhny Novgorod, Russia.

In less than two years, the company has seen double digit growth annually in demand for its A2P messaging products. Globally, the A2P market is expected to exceed $50 billion USD this year and industry sources expect the growth trend to continue as more and more enterprises, organizations and government agencies adopt this method for communicating with their clients, and constituents.

"At MMDSmart we always try to exceed expectations through the development of a truly unique set of products that bring real value to our customers", said Arie Frenklakh, CEO of MMDSmart. "With the growth that we are seeing in our messaging business and our forecast for a continued demand for our smart messaging platform, it was imperative that we add a strong development team to complement our existing voice team. We are excited to welcome the new team which will be developing the innovative tools that we need to deliver the benefits of smart messaging to our customers", he added.

This new focus on A2P messaging follows the company's launch in May of two new products. The first, "Engage.Me" a multi-channel messaging product is designed to increase conversion from both promotional and transactional mobile messages. The other newly launched product "Connect.Us", an over-the-top (OTT) international calling product which was launched at International Telecoms Week, enables MVNOs and other organizations to offer competitive international calling options directly to their subscribers with smartphones.

As part of this strategy, the company also recently joined the Mobile Ecosystem Forum (MEF), and is participating in its "Future of Messaging" initiative along with many other leading companies in the A2P Messaging market. It plans to release its full suite of smart messaging products later this year.

About MMDSmart 

MMDSmart was founded in 2007 to provide smart communications solutions to organizations of all sizes. Its product offering includes voice, fax and chat solutions, with a specific expertise in smart messaging, helping organizations to create a messaging strategy which complements and enhances their customer communications and marketing activities. With headquarters in Tel Aviv, and offices in Hong Kong and Kiev, it is focused on providing the highest quality communications solutions to its partners and clients, which include many tier 1 companies from more than 100 countries. As it expands its global scope, its initial mission and commitment stays the same; MMDSmart. Connect. Engage. Smile

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