MMI Agency announces strategic partnership with London-based The Sandpit to bring innovative digital advertising technology to its clients
Brand activation agency will be U.S. marketing partner for the business builder's range of best-in-class advertising and marketing technologies, as well as its innovation lab model that will revolutionize digital marketing communications
HOUSTON, Aug 20, 2015 /PRNewswire/ -- MMI Agency, a Houston-based conversation agency specializing in high-impact activations designed to commence meaningful experiences for brands and their consumers, has announced a strategic partnership with The Sandpit, a global business-building firm and technology innovation lab headquartered in the United Kingdom. The Sandpit helps startups focused on B2B digital marketing develop and bring to market innovative advertising solutions. MMI Agency will serve as a strategic partner in the U.S. for The Sandpit's products that will enhance the agency's clients' communications and digital marketing campaigns.
"The Sandpit nurtures unique and exciting tech startups that are creating products that will help our clients gain a competitive advantage and fuel meaningful, data-driven conversations across their digital platforms," said Benjamin Spiegel, CEO of MMI Agency. "As a brand activation agency, we are always looking for innovative technologies that will deliver a competitive advantage to our brands. Leveraging best-in-class technologies will add a powerful new dimension to the execution of high-impact event, PR, social, and experiential marketing campaigns."
The Sandpit offers tech startups full support from the proof of concept stage to established growth phase through hands-on go-to-market activation, strategic planning, sales and marketing. MMI Agency's clients will be able to leverage first-look opportunities and help startups prove their business model. MMI Agency will share client and agency feedback to The Sandpit product teams about how to further improve its solutions so that they become more viable and scalable, in addition to U.S. market adaptation.
Initial products that the agency will offer to clients include iadbox, a mobile marketing platform with a user-controlled inbox that provides all the tools to interact and generate revenue from the audience; Batn, the world's first Twitter takeover product that enables brands to authorize anyone to post on their behalf in a simple and safe way; and DeepCrawl, the world's most-comprehensive website crawler, designed to improve SEO performance. As new products are developed, MMI Agency's clients will have first access to these new technologies in the U.S.
"The Sandpit is really excited to work with MMI to help test, adapt and launch The Sandpit products for the market across the pond," said Simon Campbell, CEO and founder of The Sandpit. "We want to try some cool new things, and MMI Agency is in a great stage of its own development to evolve with us in an agile and dynamic way."
Campbell noted that although Houston is the fourth-largest city in the U.S. and home to many leading companies, it's not yet a city on a lot of people's radar for tech startup innovation.
"We will work with MMI to change that as we bring our novel approach to business building and acceleration to the U.S.," Campbell said.
MMI Agency plans to launch its own U.S.-based digital technology lab in collaboration with Sandpit Lab to provide Houston and national tech startups the opportunity to pitch to The Sandpit, as well as enter MMI Agency's product development stream.
"Agencies must adapt to the evolving technology available for marketers today," Spiegel said. "We are looking forward to proving these technologies and discovering new applications for them with our clients, especially in the realm of social media and experiential."
For more information about MMI Agency or to start a conversation for your brand, contact Amanda Hansen at [email protected].
About MMI Agency
MMI Agency is a Houston-based conversation agency specializing in high-impact activations designed to commence meaningful experiences for brands and their consumers. By employing specialized disciplines – PR, social, experiential, events – we collaborate with brands and agencies to concept and launch engaging activations that matter. Based on actionable insights, we create experiences consumers care about, talk about, and share in every imaginable way. As each client has a unique set of needs, we are especially adept at quickly partnering with your organization and implementing an action plan that garners success. So, let's talk. MMIAgency.com
About The Sandpit
The Sandpit is a business builder providing hands-on sales and marketing resource, strategic direction and leadership to startups focused on B2B digital marketing and to their tech-driven founders. In addition, the company offers support in the areas of legal, HR, accounting and general admin. The Sandpit's unique business model means it is always aligned with the founders to achieve success at every step of the growth. The Sandpit is headquartered in London and has offices in New York, U.S., and San Jose, Costa Rica.