HACKETTSTOWN, N.J., March 7, 2018 /PRNewswire/ -- Something crunchy is coming to stores across the U.S. beginning this week. M&M'S is launching three brand-new, limited-edition flavors with its second Flavor Vote campaign: Crunchy Espresso, Crunchy Raspberry and Crunchy Mint. The new flavors are on sale at select retailers beginning this week and at retailers nationwide starting April 1. Fans can purchase and try each new flavor and cast a vote for their favorite once a day until May 25.
The M&M'S brand launched its first-ever Flavor Vote in 2016 in honor of its 75th anniversary. With more than one million votes submitted, fans selected Coffee Nut as their favorite peanut-flavor to join Original Peanut on shelves.
"Building off the success and popularity of the 2016 M&M'S Flavor Vote, we wanted to engage our fans once again by empowering them to help decide the next crunchy flavor of M&M'S," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We selected three new decadent flavors we believe our fans will enjoy, as they reflect the on-trend, unique and bold tastes growing in popularity across the U.S."
Each new M&M'S flavor is made with dark chocolate and wrapped in the brand's signature colorful crispy shell, offering fans a chocolatey crunch in every bite. The Crunchy Raspberry variety features a regular rice crisp center, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp center.
M&M'S has made it easier than ever for its fans to try all the new flavors and vote for their favorite right from their cell phones. Fans can vote by uploading or taking a "selfie" at flavorvote.mms.com, adding stickers to the image representing their favorite flavor, and submitting to the website. They can also share their reactions on social media* with #VoteCrunchyEspresso, #VoteCrunchyRaspberry or #VoteCrunchyMint. The brand's camera shy fans can simply select their favorite flavor on the website to submit a vote or text the word "VOTE" to 84444.
The brand expects to see another "colorful" but friendly competition put on by all of the Flavor Vote participants. The flavor with the most votes will be announced in August 2018 and continue to be sold at stores nationwide for an 18-month period.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
*Social reactions shared via Instagram and Twitter that feature at least one of the official voting hashtags will count as votes.
SOURCE Mars, Incorporated