HACKETTSTOWN, N.J., May 2, 2016 /PRNewswire/ -- Today, Mars Chocolate North America unveiled a new commercial for M&M'S Chocolate Candies featuring your favorite M&M'S characters together with favorite X-Men characters. The commercial release is timed with the highly anticipated 20th Century Fox's motion picture event "X-Men: Apocalypse," which premieres May 27.
"M&M'S has been enhancing the experience of moviegoers for 75 years and we are really excited at the opportunity to shift from movie seats to movie scenes to help promote the upcoming feature film," said Tanya Berman, Director, M&M'S Brand. 'X-Men is one of the most popular franchises in movie history and together we hope to make the experience even more fun for movie lovers."
A storm's a brewin' at the X-Mansion, and the M&M'S are at the heart of it. That's the plot of the new commercial "Rainy Day" which airs today on TV and web. Red and Yellow find themselves at the mercy of two X-Men who have a shared weakness: delicious candy-coated chocolate. Proving that even the most powerful superheroes on the planet can't resist M. Additionally, a full-page print ad features the common struggle felt between both the M&M'S and X-Men characters, which will continue to generate excitement for the upcoming movie release.
Also, this week, M&M'S is introducing X-Men-themed merchandise bottles featuring eight X-Men M&M'S character images. The new bottles will be available in early May at Walmart, Kroger, CVS and movie cinemas across the United States.
"M&M'S has been a staple of the movie going experience for decades," said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox. "We knew pairing up the X-Men characters with hilarious Yellow and Red, would result in commercial creative campaign all fans would enjoy."
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 associates worldwide that are putting its principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
About "X-Men: Apocalypse"
Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-MEN: APOCALYPSE, opening in theaters everywhere May 27, 2016. Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel's X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.
About 20th Century Fox
One of the world's largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.
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SOURCE Mars, Incorporated