NEW YORK and CHICAGO, April 26, 2016 /PRNewswire/ -- MediaBrix, the industry leader in delivering emotional brand connections that drive user receptivity in mobile, announced today the hire of digital strategy expert Rocco Smeriglio as Vice President of Midwest Sales. Smeriglio joins MediaBrix following tenures leading digital marketing teams at Apple, Yahoo!, and Facebook, and will be focused on developing key sales partnerships and reinforcing MediaBrix's unique approach to emotional mobile advertising among leading brands in the Midwest region.
"The Midwest is the seat of many of the country's leading brands across a wide range of industries, so there's a great need for an effective, forward-thinking approach to digital advertising in the region," said Magali Merat, Senior Vice President of National Sales at MediaBrix. "With Rocco's talent, dedication and deep roots in the area, MediaBrix is in an excellent position to bring our mission of emotional brand connections to the region."
Smeriglio brings with him nearly 20 years of experience in digital marketing and sales, specializing in the Midwest market. Most recently, Smeriglio served as Senior Account Executive at Apple, where he helped introduce key products to market and drive major revenue growth. Prior to Apple, he served as Senior Agency Development Director at Yahoo!, developing key relationships between the company's internal sales teams and Publicis, and leading the company's first video upfront with clients utilizing its video platform. As Marketing Solutions Director at Facebook, Smeriglio consulted with Fortune 500 companies on using Facebook's marketing solutions, working closely with Allstate Insurance and Kraft.
"I truly love working in this industry, and in my 18 years doing so, I haven't come across a solution that matches MediaBrix's approach. The consumer's state of mind when receiving messages is often overlooked, and MediaBrix provides that emotional context and connection like no one else," said Smeriglio. "I look forward to bringing that mission to the Midwest and supporting the growth of our clients there, with the help of the best sales team in the industry."
Smeriglio's addition to MediaBrix's leadership team continues a year of remarkable talent growth for the company. In the past year, MediaBrix has expanded its international footprint and attracted key hires of top industry talent from Fortune 500 companies, most recently tapping industry veterans Christopher Beach, Josiah Klebaner and Brian Fields to lead the company's engineering, mobile product initiatives and international sales, respectively.
To find out how you can integrate MediaBrix into your mobile marketing strategies, or to discover careers at this growing company, please visit: www.MediaBrix.com.
MediaBrix delivers emotionally charged brand connections that maximize consumer receptivity during mobile advertising experiences. As the only solution of its kind, we Rescue, Rally and Reward users with our proprietary product suite when they are emotionally available, leading to in-app campaign engagement rates 500 percent higher than all other digital formats. One of the fastest-growing companies in the U.S. by Inc. 500|5000, MediaBrix is used by hundreds of the world's top brands and thousands of leading app and game developers, who leverage the MediaBrix platform to deliver over 500 million contextually relevant Breakthrough Moments® to more than 200 million global mobile users each month, all with 100 percent viewability. For more information, visit: www.MediaBrix.com.