IRVINE, Calif., July 9, 2012 /PRNewswire/ -- The Premera Blue Cross Mobile App, built by Neudesic, the trusted technology partner in business innovation and a Microsoft National Systems Integrator and Gold ISV partner, has been awarded the Mobile-Web Award for Outstanding Achievement in Mobile by the Web Marketing Association.
Premera, a not-for-profit health plan based in Mountlake Terrace, Washington, contracted Neudesic to create a new generation of mobile application that would enable them to connect better with their customers. Premera had a vision to create a mobile experience that would enable their customers to view coverage details, find a doctor, discover member discounts, contact customer service, and to stay in touch with other contacts at Premera. One of the primary business drivers for the application is to create "virtual proof of coverage" to enable customers to use their mobile device in place of a physical insurance card.
"Since 1997, the Web Awards have helped define the standards for website development, now the Mobile-Web Awards will do the same for sites and apps designed for mobile devices," said William Rice, president of the Web Marketing Association. "Smartphones and tablet computers are exploding and companies are racing to allow users to connect and interact with them using mobile devices. The goal of the Mobile-Web Awards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet."
The Mobile-Web Awards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.
Neudesic is a Microsoft National Systems Integrator and Gold ISV Partner with a proven track record of providing reliable, effective solutions based on Microsoft's technology platform. Our technical and industry expertise empowers enterprises to enhance their technological capacity and respond to business opportunities with greater efficiency. Headquartered in Irvine, California, Neudesic offers innovative products and services through offices nationwide. We also serve global clients from offices in Hyderabad and Bangalore, India. For more information about Neudesic's products and services, call (800) 805-1805 or visit our website at www.neudesic.com.
About Premera Blue Cross
Premera Blue Cross is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to more than 1.5 million people, from individuals to Fortune 100 companies. Premera is committed to providing its members peace of mind about their healthcare coverage. The company offers innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services. The family of companies employs approximately 3,000 people and provides healthcare coverage and related services to nearly 1.7 million members. Please visit www.premera.com and www.PremeraNews.com for more information.
William L. Savastano
Marketing Communications Manager