Mobile App supports Jewellery Sourcing at September Jewellery & Gem Fair

HONG KONG, Sept. 11, 2014 /PRNewswire/ -- Visitors and exhibitors of UBM Asia's September Hong Kong Jewellery and Gem Fair 2014 (15-21 September, 2014) will make use of the Mobile Buyer Guide to match buyers' specialty buying needs with products available onsite.  In time for the opening, the fair's online media, JewelleryNetAsia, announces new features and a new service in connection with the Mobile Buyer Guide.  In previous versions the Mobile Buyer Guide, the fair's mobile app, consisted of a comprehensive directory, interactive floorplans and essential show information. 

Logo - http://www.prnasia.com/sa/2010/04/19/20100419602891.jpg  
Logo - http://www.prnasia.com/sa/2010/06/15/20100615135013.jpg  

Visitors of the September Hong Kong Fair can now use the Mobile Buyer Guide desktop interface to build a personal visit list by adding exhibitors to their favourites and synchronising their selection to their personal mobile device.

Another new item is the messaging and networking feature that allows visitors to send exhibitors questions and requests for appointments within the Mobile Buyer Guide.

Also, JewelleryNetAsia is offering specialty sourcing support through its Product Locator kiosks positioned throughout the fair venues. Visitors looking for very specific products can place a Trade Lead at any of the kiosks. These Trade Leads will be published with an in-app alert to suitable suppliers. Targeted exhibitors can see the offers in the app and can respond to visitors while they are still at the fair. Buyers will benefit from an increased sourcing efficiency, suppliers will benefit from new business opportunities generated by the mobile channel of the fair.

The 2014 Mobile Buyer Guide is sponsored by Antwerp World Diamond Centre, the organiser of the Antwerp Diamond Pavilions at the June and September Hong Kong Jewellery and Gem Fairs.

The Mobile Buyer Guide can be downloaded here free of charge.

For further information contact UBM Asia limited at [email protected] or call +852 2827 6211.

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About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and over 1,200 staff in 25 major cities. We operate in 19 market sectors with 160 exhibitions, 75 conferences, 28 trade publications, 18 vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.

SOURCE UBM Asia