Mobile Display Market Forecast and Manufacturer Strategies (2011-2015)
NEW YORK, Sept. 29, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Mobile Display Market Forecast and Manufacturer Strategies (2011-2015)
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Mobile display has increasingly gained importance, together with the rapid expansion of smartphone market. This report is particularly focusing on forecasting the supply and demand in the mobile display market as well as examines the strategies of main display manufacturers. The supply forecast by country includes Taiwan, Korea, Japan and China.
Companies Mentioned: Samsung SMD, Sharp, CMI, LGD, AUO, GaintPlus, WinTeK, CPT, HSD, Hydis, TMD, Sony, Hitachi, Tianma, BOE, CEC Panda, Truly, Apple, Nokia, Samsung Electronics.
This report has 78 pages and 57 Figures.
Executive Summary
Mobile display has increasingly gained importance, together with the rapid expansion of smartphone market. From the aspects of environment, technology and business, ROA Holdings defines mobile display as "10-inch or smaller display customized to the mobile environment." This report is particularly focusing on forecasting the supply and demand in the mobile display market.
By 2015, the mobile display market will expand at an annual growth rate of 5.9% in terms of shipment and 10.6% regarding sales. Due to the increase in high resolution products, as well as larger displays, the average selling price (ASP) is rising, therefore the growth rate of sales continue to be higher than that of shipments.
The ASP will grow by an average annual rate of 4.4% in a steady manner and reach USD 12.6 by 2015.
The production capacity continues to grow by an annual growth rate of 15% by 2015. In particular, the production capacity of LTPS is expected to grow. However, in Japan, where the production capacity has declined, the growth will depend on Apple's investment in the country.
Taiwan, which secures the market by 40%, is forecasted to lose its production capacity gradually due to the resurgence of Japan and rise of China. Meanwhile, Japan and Korea will keep influencing in the high-end products market.
It is expected that demand will surpass supply, particularly in the high-end products by 2012, but the trend will be reversed since 2013. The oversupplied mobile display will provide momentum for new technologies, such as AMOLED and flexible display, to emerge and for the industry to actively adopt applications.
As it is increasingly difficult for the mobile display industry to expect high return as was in the past, some manufacturers will withdraw from the market or sell their business through continuous reorganization. Accordingly, a few manufacturers with sufficient investment capability will lead the market in general. In addition, starting with the investment of Apple, it is likely that mobile device makers will participate in the market by themselves, which will become a new trend for the mobile display industry.
Table of Contents
Executive Summary
1. Mobile Display Market Forecast (2011–2015)
1.1 Demand Forecast
1.2 Price Forecast
1.3 Shipment Forecast by Application
1.3.1 Mobile Handset
1.3.2 Digital Imaging
1.3.3 PMP (Portable Media Player)
1.3.4 Automotive
1.3.5 Amusement
2. Mobile Display Supply Forecast (2011–2015)
2.1 Supply Forecast by Country
2.1.1 Taiwan
2.1.2 Korea
2.1.3 Japan
2.1.4 China
2.2 Supply Forecast by Technology
2.3 Supply-Demand Forecast
2.3.1 Preconditions
2.3.2 Forecast by Probable and Essential Factors
3. Strategies of Display Manufacturers
3.1 Samsung SMD
3.2 Sharp
3.3 CMI
3.4 LGD
3.5 AUO
3.6 Other Japanese Manufacturers
3.7 Chinese Manufacturers
4. Conclusion - The Future of Mobile Display Industry
List of Figures
Figure 1. Shipment Forecast by Application (2011–2015, in units)
Figure 2. Value Forecast by Application (2011–2015, in USD)
Figure 3. The Ratio of Tablet PCs of the Total Mobile Display Market (2011-2015)
Figure 4. ASP Forecast by Application (2011–2015)
Figure 5. Average Size by Application (2011–2015)
Figure 6. ASP by Application per Inch (2011–2015)
Figure 7. Forecast of ppi (2011-2015, in units)
Figure 8. Forecast of Application over 250ppi (2011–2015, in units)
Figure 9. Mobile Handset Volume Forecast (2011-2015, in units)
Figure 10. Mobile Handset Sales Forecast (2011-2015, in USD)
Figure 11. Mobile Handset ASP Forecast (2011-2015)
Figure 12. Mobile Handset Forecast by ppi (2011–2015, in units)
Figure 13. Digital Imaging Display Volume Forecast (2011–2015, in units)
Figure 14. Digital Imaging Display Sales Forecast (2011–2015, in USD)
Figure 15. Digital Imaging Display ASP Forecast (2011–2015)
Figure 16. Digital Imaging Display Production Forecast (2011–2015, ?/year)
Figure 17. Digital Imaging Display Resolution Forecast (2011-2015, in units)
Figure 18. PMP Forecast 2011–2015 (Sales: USD, Shipment: Units)
Figure 19. PMP Shipments by High-Resolution (2011-2015, in units)
Figure 20. Automotive Volume Forecast (2011–2015, in units)
Figure 21. Automotive Sales Forecast (2011-2015, in USD)
Figure 22. Automotive ASP Forecast (2011–2015)
Figure 23. Amusement Shipment and ASP Forecast (2011–2015)
Figure 24. Amusement Resolution Forecast (2011–2015)
Figure 25. Production Capacity by Country and Significance (2011–2015, ?/year)
Figure 26. a-Si LTPS Production Capacity by Country (2011–2015, ?/year)
Figure 27. LTPS Production Capacity by Country (2011–2015, ?/year)
Figure 28. Production Capacity in Taiwan by Manufacturer (2011–2015, ?/year)
Figure 29. a-Si Production Capacity in Taiwan (2011–2015, ?/year)
Figure 30. LTPS Production Capacity in Taiwan (2011–2015, ?/year)
Figure 31. Production Capacity in Korea by Manufacturer (2011–2015, ?/year)
Figure 32. a-Si Production Capacity in Korea (2011–2015, ?/year)
Figure 33. LTPS Production Capacity in Korea (2011–2015, ?/year)
Figure 34. Production Capacity in Japan by Manufacturer (2011–2015, ?/year)
Figure 35. a-Si Production Capacity in Japan (2011–2015, ?/year)
Figure 36. LTPS Production Capacity in Japan (2011–2015, ?/year)
Figure 37. Production Capacity in China by Manufacturer (2011–2015, ?/year)
Figure 38. a-Si Production Capacity in China (2011–2015, ?/year)
Figure 39. LTPS Production Capacity in China (2011–2015, ?/year)
Figure 40. OLED/LCD Production Capacity (2011–2015, ?/year)
Figure 41. Production Capacity by Backplane (2011–2015, ?/year)
Figure 42. AMOLED Production Capacity of LTPS (2011–2015, ?/year)
Figure 43. Flexible Production Capacity of AMOLED (2011–2015, ?/year)
Figure 44. Production Capacity of LCD by Display Mode (2011–2015, ?/year)
Figure 45. Production Capacity of IPS Mode by Backplane (2011-2015, ?/year)
Figure 46. LTPS/AMOLED Demand (2011-2015, ?/year)
Figure 47. Mobile Display Supply and Demand Forecast (2010–2015)
Figure 48. LTPS Essential Demand vs. LTPS Supply for LCD (2011–2015)
Figure 49. LCD/OLED Essential Demand vs. LTPS Supply (2011–2015)
Figure 50. LTPS LCD/OLED Demand vs. LTPS Supply (2011–2015)
Figure 51. LTPS LCD/OLED Demand vs. LTPS Supply, except Flexible (2011–2015)
Figure 52. Samsung SMD's Production Capacity Forecast (2010- 2015, ?/year)
Figure 53. Sharp Production Capacity Forecast (2010-2015, ?/year)
Figure 54. CMI Production Capacity Forecast (2010-2015, ?/year)
Figure 55. LGD Production Capacity Forecast (2010-2015, ?/year)
Figure 56. AUO Production Capacity Forecast (2010-2015, ?/year)
Figure 57. Other Japanese Companies' Production Capacity (2010-2015, ?/year)
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Nicolas Bombourg
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