Mobile Gaming Industry Expected to Reach $40 Billion by 2017 - Company Announces Exclusive Partnership For Developing Licensed Mobile Games for Celebrities & Recording Artists

CORAL SPRINGS, Florida, October 28, 2014 /PRNewswire/ --

Wall Street hopeful revenues to grow exponentially for mobile gaming sector as holiday season approaches and Companies continue to forge forward with new applications, partnerships and developmental ventures.  Mobile Gaming players in focus today are: Tapinator, Inc. (OTC: TAPM), Apple Inc. (NASDAQ: AAPL), Yahoo Inc. (NASDAQ: YHOO), Activision Blizzard Inc. (NASDAQ: ATVI) and Facebook Inc. (NASDAQ: FB)

Tapinator, Inc. (OTC: TAPM), announces an exclusive partnership with Boston / New York City-based mobile game startup HyperPower Game Group™ and its subsidiary, HyperJamz™. The companies will now leverage Tapinator's rapidly-growing audience of 35MM global mobile gamers and HyperPower Game Group's expertise in developing licensed mobile games for celebrities and recording artists to pursue a significant market opportunity at the cross-section of mobile gaming and the entertainment industry.  "From Kim Kardashian and Tom Hanks to William Shatner and The Rock, more and more celebrities are recognizing the value of engaging and entertaining their fan bases through the unique medium of mobile games," said Tapinator CEO, Ilya Nikolayev. "And, with the clear potential of these games to become major revenue generators, Tapinator is prioritizing this important new industry sector through its partnership with HyperPower Game Group and HyperJamz."

Read the full TAPM press release at http://www.financialnewsmedia.com/profiles/tapm.html

Tapinator will now become the exclusive publisher of HyperPower Game Group's celebrity-focused games, beginning with the recent release from HyperJamz, Melissa Etheridge's "Take My Number" Phonebook Challenge. This licensed mobile game for iOS and Android is HyperJamz' debut example of a new category of mobile "music video games," which create an entirely new way for people to experience music while reinvigorating the $7 billion recording industry. Inspired by the first single from Melissa Etheridge's new album, "This is M.E.," the game nods to classics like Tetris and Bubble Blast while taking ultimate inspiration from Etheridge's new song by "gamifying" the names and numbers in players' own iPhone and Android phonebooks. Users are asked to guide and match falling guitar picks, while guessing and learning the phone numbers of people they know--all while jamming out to Etheridge's new single, "Take My Number," which streams for free throughout the game.

Mobile Gaming Coverage and News Commentary:  Mobile game revenues are expected to surpass console revenues driven by strong ongoing adoption of smartphones and tablets in both mature and emerging markets. Per another market research firm Superdata, which has much more conservative estimates, mobile game revenues are expected to reach $40 billion in 2017.  According to Newzoo, revenues from mobile games are expected to jump 42% year over year in 2014. The North American market is now expected to grow 51% year over year, while Western Europe is expected to grow 47%. Southeast Asia and China with 86% growth rate are the fastest-growing mobile game market.  Read the full Zacks article at http://www.zacks.com/stock/news/151365/is-glu-mobile-gluu-a-better-stock-than-zynga-znga

Apple's (NASDAQ: AAPL) game revenues could be double those of Nintendo this year. Apple is expected to generate $4 billion in revenue from games sold in its iTunes App Store, while Google could generate $3 billion in revenue in 2014. Last year, Nintendo's revenues were $2.4 billion, and the total is expected to be smaller this year. Read more here: http://venturebeat.com/2014/10/22/mobile-games-will-overtake-console-revenues-in-2015/

This year, Yahoo (NASDAQ: YHOO) fantasy basketball is not offering any play-for-cash games.  Instead, Yahoo is offering only a combination of free-to-enter leagues and custom private leagues. Yahoo's decision to scrap play-for-cash fantasy basketball marks a substantial step back from its previous position on the issue.  The decision may in part be based on the preferences of new NBA commissioner Adam Silver, who unlike his predecessor is at least beginning to discuss the sports gaming issues publicly. Read more here: http://www.forbes.com/sites/marcedelman/2014/10/27/yahoo-abandons-pay-for-cash-fantasy-basketball/

On November 8, Blizzard Entertainment's (NASDAQ: ATVI) two-dayWarcraft^®, StarCraft^®, and Diablo^® community celebration will culminate with Metallica performing to a sold-out convention crowd, broadcast worldwide through the BlizzCon Virtual Ticket. "We're thrilled to have Metallica blowing out our speakers at BlizzCon this year," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "After two full days of epic gaming and intense eSports action, an earth-shaking concert is the perfect sendoff for everyone at the show and watching from home." Read more here: http://finance.yahoo.com/news/metallica-live-blizzcon-2014-150000544.html

CPMs among gaming advertisers on Facebook (NASDAQ: FB) were up 548% year over year in Q3 2014, according to Facebook ad partner Nanigans in its most recent benchmark report. To put that into perspective, e-commerce advertisers saw a 255% year-over-year increase in CPMs. On average, CPMs on Facebook desktop and mobile increased by 80% between Q2 and Q3 among Nanigans customers - which include eBay, Rue La La, Rosetta Stone and gaming behemoth Zynga - to $2.98. That's up from $1.95 last quarter. Read more here: http://www.adexchanger.com/mobile/gaming-advertisers-arent-playing-around-on-facebook-cpms-are-up-more-than-500/

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