Mobile Interactive Group Acquires Mobile Technology Business Golden Bytes

LONDON, February 28, 2011 /PRNewswire/ --

- Strengthening Reach of Mobile and Digital Services Across Europe

- Deal Will Help Increase Group Consolidated Revenues to Over GBP100M for 2011 http://www.migcan.com

Leading mobile and digital communications business Mobile Interactive Group (MIG) today announces the acquisition of mobile technology, marketing and services company Golden Bytes International B.V (GB) together with GB's operations in Netherlands and Belgium, fast tracking the reach of MIG services into Europe.

The acquisition will see GB adopt the MIG brand and enable MIG to offer its vast range of services and technology, including the development of mobile internet sites and apps, user experience design, loyalty and digital builds, mobile marketing and advertising, and mCommerce to existing GB clients, as well as new clients in the near future. An investment in strengthening local sales and marketing, technical and operational support has been incorporated into the deal, to enable the smooth integration of MIG's global technology platforms and services and to allow the business to further expand into other European markets.

GB has traditionally operated a number of significant mobile technology platforms for customers in the Netherlands and Belgium, in the areas of SMS, MMS and IVR.

Barry Houlihan, CEO and Founder, Mobile Interactive Group, commented, "As part of our extensive international expansion plans, MIG specifically targeted Golden Bytes to give the business further reach, extending our global footprint to cover the UK, USA, Australia and now Europe. The combination of knowledge, experience, services and technology will deliver greater value and more engaging experiences to customers utilising our platforms, and will contribute significantly to our margin and revenue growth internationally.

"Golden Bytes launched in 1999 and was one of the first mobile services businesses in Europe. We have a huge amount of respect for their work delivered to date, and although in its infancy the teams have integrated well and the agreement has already opened up some really exciting conversations with new and existing clients. We look forward to working as one over the coming years and increasing our activities in Europe. The deal will help to increase our consolidated revenues to GBP100M for 2011."

Jonathan Kenny, CEO, Golden Bytes International B.V, commented, "The acquisition from Mobile Interactive Group is a tremendous boost for our business, bringing huge benefits to all at Golden Bytes. More importantly, it will also deliver a host of benefits to our customers, enabling us to provide them with the best technology platforms and services available in the market.

"Over the years we have watched in admiration at what MIG has achieved in terms of innovation, technologies, financial performance and reputation. Having worked closely with them over these last few months, it comes as no surprise why MIG are market leaders and held in such high esteem by their customers and within the industry."

Golden Bytes International B.V was acquired organically through existing funds for an undisclosed sum.

In June 2010, MIG acquired mobile marketing and CRM provider Piri Limited to broaden the group's technology and services offering across the mobile services value chain. More recently MIG posted strong financial results for 2010 detailing 46% gross profit margin increase, 30% staff growth and a revenue increase of 15%.

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA.

Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

All platforms, products and applications are developed in-house and are MIG's proprietary technology. We currently serve multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM).

We have over 300 clients including M&S, O2, Vodafone, ITV, Sky, Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, Samsung and more.

Whether your objectives are to drive customer acquisition, increase brand awareness, or encourage consumer engagement and participation - MIG can get involved at variety of levels to achieve the desired results across all mobile and digital channels. Innovation, technology, creativity and passion remain core to everything we do and we aim to help our clients understand the benefits of adopting a fully integrated, cross platform communications strategy.

To learn more go to http://www.migcan.com

SOURCE Mobile Interactive Group