NEW YORK and LOS ANGELES, Nov. 8, 2016 /PRNewswire/ -- MediaBrix, the leader in delivering contextual and emotionally targeted mobile brand experiences that drive deep engagement and user receptivity, today announced the appointment of Ilise Welter as Vice President of West Coast Sales, continuing a year of growth. Formerly Vice President of Sales for Vdopia -- the programmatic platform for mobile video advertising -- Welter brings industry experience to capitulate MediaBrix to even greater leadership on the West Coast.
"As brands invest more than ever in mobile video advertising, it has been crucial to us at MediaBrix to gather industry standouts who deeply understand the space," said Ari Brandt, co-founder and CEO of MediaBrix. "Together, her passion for excellence, and her expertise in programmatic advertising -- an increasing focus of ours -- make Ilise Welter an invaluable addition to our team."
Welter is an accomplished sales leader with a 20-year background in digital, video, and mobile advertising. In her time at Vdopia, she helped transition the company from a mobile ad network to the first programmatic mobile video exchange. Before joining Vdopia, Welter was a sales director at WebMD, leading partnerships with brands such as Nestlé and Clorox. Prior to that, Welter developed and sold strategic marketing solutions for Yahoo!.
"During my time leading advertising sales, I've learned what is most important to brands when it comes to their digital marketing strategy -- and MediaBrix captures it all," said Welter. "Not only does MediaBrix exceed industry benchmarks for factors such as viewability and attribution, but we also uniquely tap into human emotion to drive marketing performance. That's why I want to help foster our growth by engaging West Coast brands that need this solution."
Welter joins the company at a time of new heights for MediaBrix, both in company growth -- with its recent funding, profitability, and first president and global CRO -- and also in industry thought leadership, with the recent launch of the MediaBrix Brand Receptivity Lab. The Lab explores new depths of neuroscience-driven insights into the consumer mind. To learn more about how you can integrate MediaBrix into your mobile marketing strategies, please visit: www.MediaBrix.com.
MediaBrix (www.mediabrix.com) is the global leader in delivering mobile ad campaigns that create emotional connections between brands and humans. The world's top brands utilize our Platform to align with emotionally targeted, dynamic messages during Breakthrough Moments® (BTMs®). Our products, Rescue, Rally and Reward users when they are in an "emotionally available" state of mind, leading to engagement rates 500% higher than with other digital formats. Hundreds of leading brands and many of the world's largest developers leverage the MediaBrix platform to deliver over 500 million user-friendly BTMs® to more than 200 million global mobile users each month.
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