Mobile Video Ad Leader MediaBrix Taps David Cohn to Lead East Coast Sales
Following Successful 2016, MediaBrix Expands Leadership Team to Meet Demand for Engaging In-App Mobile Video
Jan 31, 2017, 08:00 ET
NEW YORK, Jan. 31, 2017 /PRNewswire/ -- MediaBrix, the leading in-app mobile video ad platform that creates the most receptive brand experiences by delivering value and context during emotionally meaningful moments, today announced the hire of media and sales veteran David Cohn as vice president of East Coast sales. Cohn comes to MediaBrix after successful tenures at Ranker, AskMen, and Antenna Media Group, and will be responsible for cultivating current brand partnerships and driving new relationship growth in the East Coast region.
"Mobile app usage represents nearly 60 percent of all digital time spent, so brands are demanding video ad solutions that focus on an engaging user experience, real data targeting, and performance that meets or exceeds their KPIs," said Richard Kosinski, President & Global CRO of MediaBrix. "MediaBrix accomplishes those things, and as we continue to educate the market on our solutions, David will be an invaluable asset to us for building even stronger brand partnerships."
Cohn has more than 20 years of experience in media sales, with a specialty in digital advertising. Before joining MediaBrix, Cohn was the executive vice president of national ad sales at Ranker, leading national sales and marketing teams in selling mobile, native and programmatic solutions. Prior to Ranker, Cohn was the vice president of national sales for AskMen, where he led sales teams that delivered native and branded advertising. Prior to that, Cohn served in key leadership positions at Antenna Media Group, VIBE Media, CraveOnline Media, and the WWE.
"As the marketplace continues to shape media strategies that match user consumption habits, MediaBrix has emerged as a key player in mobile in-app video advertising that's doing it right and is well positioned for the future of in-app advertising," said Cohn. "That's in part because they have mastered the rare combination of impressive product and amazing people. I'm excited to join the team and help accelerate the growth they have on the horizon."
Cohn joins MediaBrix after an exceptional 2016 -- with profitability, new funding, the hire of its first President and Global CRO, and the groundbreaking neuroscience study offering first-party insights into the neurological and biological effects of mobile advertising, the MediaBrix Brand Receptivity Lab. To learn more about how you can integrate MediaBrix into your mobile marketing strategies, please visit: www.MediaBrix.com.
About MediaBrix
MediaBrix is an award-winning in-app mobile video ad platform that creates the most receptive brand experiences for users by allowing brands to deliver value and context during emotionally meaningful moments. The world's top brands trust the MediaBrix mobile product suite to create engaging, authentic connections with users through proprietary emotional moment targeting, contextualization, and value. Hundreds of leading brands and over 1,200 of the world's premium app publishers leverage the MediaBrix platform to deliver over 500 million user-centric Breakthrough Moments (BTMs®) to 155 million global mobile users each month. With offices in New York, Los Angeles, San Francisco, Chicago, Detroit and Toronto, MediaBrix has been recognized by the Inc. 5000, Entrepreneur 360, and Stevie American Business Awards. For more, visit www.mediabrix.com.
SOURCE MediaBrix