BARCELONA, Spain, Feb. 23, 2016 /PRNewswire/ -- Vdopia, a global leader in mobile video advertising, today announced the launch of innovative new programmatic platform tools.
Following the successful launch of Chocolate, the first mobile video only programmatic platform, Vdopia has extended its product suite with its 'Chocolate Preferred' for advertisers & 'Chocolate Supply Side Platform' for publishers.
'Chocolate Preferred' enables preferred access to brand-safe premium mobile video inventory as verified by Fraudlogix. The platform showcases inventory by verified audience segments via partnerships with several data and measurement providers including Blue Kai, Nielsen. Chocolate Preferred enables programmatic deals via Deal ID or directly for mobile advertisers on a guaranteed and non-guaranteed basis and supports newer Mobile Outstream & Native video formats as well as In-stream Pre-roll ad units.
"It's no secret that mobile video is one of the fastest growing areas in programmatic but it's not easy to create a private marketplace deal with an app or mobile site that matches an advertiser's desired audience," said Saurabh Bhatia, CEO, Vdopia. ""We wanted to make private marketplace deals in mobile video as simple as on desktop. To offer preferred real time access to this inventory to our brand advertisers on both a guaranteed and non-guaranteed basis is a game-changer. Now advertiser's can slice and dice their perfect mobile video audience and buy directly through their favorite dsp."
Also announced today is the 'Chocolate Supply Side Platform' or SSP for premium mobile publishers. The Chocolate SSP solves a need for publishers of how to manage new mobile video formats such as outstream and in-stream video for mobile web and app inventory. The supply platform enables access to preferred demand & multiple other demand sources & programmatic partners.
"The Chocolate SSP is unique; it's a mobile video only supply platform focused on the pain points for mobile publishers - managing SDK's, VAST & JS tags across multiple providers & ad servers, improving yield, fill and managing passbacks. Plus the way we run our auction takes into account both brand and performance advertisers and their respective goals." Martin Price Vdopia SVP of Product explained "Our aim is not only to generate the highest yield for publishers, but to help improve the user experience of our partners sites and apps by showing better performing video ad units to the segments of their audience that will interact with them the most."
The product releases come on the back of two high profile hires in 2015: Price joined Vdopia from OpenX where he was VP of Product, and Giuseppe Di Mauro, ex-Pubmatic, joined as SVP of Engineering.
Vdopia operates the industry's only mobile video-only programmatic platform, called Chocolate, which is powered by its proprietary .VDO technology. Vdopia also last year launched InView, a native video ad format for mobile, which is highly transparent and certified viewability-measurable – a much-talked-about topic in the industry.
Vdopia is a global programmatic buying and selling platform for mobile video advertising. Powered by patent-pending, .VDO technology, Vdopia's programmatic platform, 'Chocolate', is a brand safe, viewable and transparent platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, India, Singapore & Australia.
Saurabh Bhatia for Vdopia
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SOURCE Vdopia, Inc.