MobiTV, Inc. and Crackle Announce Major Viewership Milestone

1 hour+ average viewing time shows mobile users crave movies

Oct 25, 2010, 09:59 ET from MobiTV, Inc.

EMERYVILLE, Calif., Oct. 25 /PRNewswire/ -- MobiTV, Inc. today announced that user engagement of their popular Crackle Movies channel has reached a major milestone, coming in at three times MobiTV's average user viewing length. The channel from Crackle, Sony Pictures Entertainment's online video network, has been a top performer for the MobiTV application, and its high subscriber engagement and hour plus viewing sessions points to the interest mobile viewers have in watching movies on the go.

Based on successful consumer adoption, MobiTV and Crackle have agreed to expand their relationship to make Crackle Movies available to MobiTV subscribers across multiple carriers, with plans to bring this successful content to tablets in the near future.

MobiTV, Inc. has been offering Crackle's deep catalog of full-length blockbuster movies since 2007 through the SprintTV application, which is powered by MobiTV's end-to-end managed service platform. The Crackle Movies channel on the MobiTV application serves up new titles monthly, accruing hundreds of thousands of minutes of viewing.

"This expanded partnership aligns with the company's programming approach of bringing demanded content to multiple devices," said Joanne Waage, VP Strategic Partnerships at MobiTV, Inc. "Consumers want access to the content they enjoy wherever they are, on the device they have, and that includes full-length movies."

"We are thrilled that MobiTV's users have found Crackle so engaging, and look forward to working with MobiTV to further expand Crackle's reach to additional carriers and devices," said Eric Berger, Sony Picture Television's Senior Vice President, Digital Networks.

Continued innovations on the MobiTV Accelerated Media Platform bring new functionality to this experience. MobiTV's DRM technology enables users to download and temporarily store content locally on their device for offline playback, allowing users to enjoy viewing wherever they want.

This expansion marks the first time MobiTV, Inc. is providing movie content across multiple carriers to its millions of managed subscribers.

About MobiTV, Inc.

MobiTV, Inc. is the leading provider of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc.'s flexible platform powers an end-to-end managed service for content ingestion, encoding and optimized delivery of media for major mobile operators including AT&T, Sprint, T-Mobile and Verizon, as well as marquee partners like CBS, ESPN, MTV Networks, NBC, Warner Music and more.

The strength of the MobiTV, Inc. technology platform is showcased through the company's own product called MobiTV, a feature-rich, personalized and intuitive mobile experience.

MobiTV, Inc. powers the experiences of live television, premium and primetime programming, video-on-demand, as well as digital and satellite music services across hundreds of mobile handsets on all major device platforms including RIM, BREW, Java, Android, iPhone, WebOS, WinMo, Palm and more.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California. For more information about MobiTV, Inc.'s hosted content delivery technology and solutions, please visit http://www.mobitv.com/platform-technology.

Crackle, Inc.

Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional programming from Sony Pictures' vast library of television series and feature films. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle's site at www.crackle.com, or follow crackle on facebook.com/crackle or twitter.com/crackledotcom.

SOURCE MobiTV, Inc.



RELATED LINKS

http://www.mobitv.com


http://www.crackle.com