Moet & Chandon 'Cravate' Labels Get Champagne Treatment with Fasson(R) Labelstock

USA - English

• USA - English

ROODEPOORT, South Africa, April 1 /PRNewswire-Asia/ -- With a specially engineered solution, Avery Dennison has helped Moet Hennessy to solve one of the most difficult challenges in wine labeling. The result is an attractive and yet truly functional neck label that secures the foil cap wrappings on the company's leading champagne brand, Moet & Chandon, and all its premium champagnes.

(Photo: http://www.prnasia.com/sa/2010/03/19/20100319595649.html )

Neck labels for champagne bottles make stringent technical demands on self-adhesive labelstock because they must provide exceptional holding power round the tight mandrel and compound curves of the bottle neck, along with adhesive properties that will enable the label to hold to the foil wrap, and at the same time 'tie' itself to the glass without creasing. They must also complement the premier champagne image, allowing a superior printing and converting treatment. This is especially true of Moet Hennessy wines. Established in 1743, Moet Hennessy is globally appreciated as one of the most accomplished and largest champagne houses.

The key differentiator: superior aesthetic qualities

For the Moet Hennessy bottles, achieving a smooth and elegant result is particularly difficult. According to Moet Hennessy Process Engineer Gilles Cateau: "The shape of the Moet & Chandon "cravate" is very special. It is extremely precisely and finely cut out, with two sharp black points facing downwards. It's a unique expression of the marquee."

Solving the technical challenges

A special Fasson(R) self-adhesive labelstock was proposed by Avery Dennison for the task, offering the dual benefits of a strong film facestock and a high-performance adhesive. It combines Fasson PE150, a top-coated 150 micron white polyethylene film, with a solvent acrylic adhesive, Fasson S700, carried on a white glassine release liner. This laminate gives Moet Hennessy's printers the opportunity to demonstrate their skill at printing and converting film labelstock, and at the same time provides stable, accurately positioned high-speed label dispensing on the packaging line. All the Moet wines are labeled in France for global distribution.

"A real qualitative improvement"

Says M Cateau: "The Fasson labelstock we are using for our champagne bottle 'cravates' is perfectly suited for use on our production line and also delivers the high quality of presentation which we strive for with our champagnes."

"The Fasson adhesive gives a finish that is much superior to the wet-glue solution we used before, which left visible traces of glue on the glassware. We have experienced a real qualitative improvement since we have been using the Fasson solution. Our 'cravates' remain intact, and stick fast, on our bottles - a critical requirement, since they are the primary symbol, and key identifier, of the Moet & Chandon brand around the world."

The Fasson wine labeling portfolio

Avery Dennison Roll Materials offers an extensive range of dedicated self- adhesive labelstocks for wines and spirits labeling in its Fasson(R) portfolio. It also provides technical support to assist wine producers and their label converters and creative teams in selecting the right material for the task at hand. For details, visit the special wine labeling website at http://www.wine.fasson.com .

(C) 2010 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.

About Avery Dennison Roll Materials

Avery Dennison Roll Materials is dedicated to the manufacture of the leading global brand of self-adhesive roll labelstock - Fasson(R). It has dedicated regional presence in Asia Pacific, North America, South America and Europe. Roll Materials Asia Pacific carries out pioneering new research into material sciences, polymers, precision coating and printing processes at its Philip M. Neal Research Center in Kunshan, China. It also trains its partners and label printers from the region at the Self-Adhesive Converting College it established in Kunshan, providing professional training in self-adhesive label printing and converting technologies.

Today, the Fasson(R) brand is synonymous with innovation in pressure- sensitive materials and customer-focused service. It represents best-in-class quality, reliability and performance, with product applications in virtually every major industry around the globe.

For more information, please visit http://www.ap.fasson.com/

About Avery Dennison

Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit http://www.averydennison.com .

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SOURCE Avery Dennison