Mogreet and Grooveshark Partner to Create "Virtual DJ" Mobile Campaign for Corona Light's Beach Getaway Campaign

LOS ANGELES, May 26, 2011 /PRNewswire/ -- Mogreet, the world's premier mobile video marketing company, today announced the launch of an innovative mobile partnership with Grooveshark, an internationally available online music streaming service and music recommendation web application, to deliver an innovative mobile campaign for Corona Light's Beach Getaway promotion.

The Corona Light-exclusive mobile platform, DJ to Getaway by Corona Light, invites consumers to become "virtual DJs" and host their own exclusive parties, where they can invite their friends and family to engage in real-time song selection using mobile devices.  Any consumer can register to host a party by signing up at www.djtogetaway.com.  Once registered, the party host is assigned a unique mobile keyword to be used exclusively for their individual party by mobile platform provider, Mogreet. The host's friends are then able to opt-in to join the party, simply by texting the host's keyword to the short code 94444 or by tweeting it by replying to @djtogetaway on Twitter. After a short welcome message from Corona Light and Grooveshark, partiers can text in or tweet song requests by song title and artists to add them to the party playlist.  Grooveshark is partnering with Corona Light to support the program by providing its music library services for registered parties.

"Corona Light is the first brand to create a virtual event that can be customized and engaged by a mass audience through an interactive function, such as building a music playlist, from information gathered using only mobile devices and Twitter," said John Ashenden, Creative Director and VP of Product for Grooveshark.  

In addition to receiving music requests, party hosts can monitor their party through the use of host-only features, which are accessed directly from the website or through their mobile phones. These features include skipping a song they don't like or blocking mobile numbers that repeatedly request the same songs or songs that the host does not want to play.  These features and Grooveshark's music service leverage Mogreet's mobile messaging platform, which delivers text, video, picture, and audio content to virtually any mobile phone and any wireless carrier, and provides the largest SMS/MMS reach on the mobile world.  Grooveshark and Mogreet began their partnership after Grooveshark was approached by Corona Light's media agency of record, Horizon Media, to support the DJ to Getaway program by providing its music library services for registered parties via text messaging and social media.

"It was the perfect fit for Corona Light to kick off the summer and its Beach Getaway promotion.  Corona Light is social and innovative with music as part of its DNA, and it can now be a part of the summer party scene in more ways than one," said Taylor Valentine, VP, Social Media, Horizon Media.  "Leveraging Twitter and SMS to build a collaborative music playlist puts the social in social party scene."

Corona's DJ to Getaway by Corona Light platform is part of the current Corona Light Beach Getaway promotion and will run through July 4th, 2011.  The DJ to Getaway Twitter page is www.twitter.com/djtogetaway.  Grooveshark will be advertising the events on their website, www.grooveshark.com.

"The DJ to Getaway by Corona Light campaign is a great example of integrating mobile and digital media, through a campaign that leverages the personal nature of the mobile medium," said James Citron, CEO, Mogreet. "It's exciting to be working with one of the music industry's leaders, as well as one of the biggest brands in beer, and we are thrilled that we can provide an immediate bridge between consumer song requests and Grooveshark's music service to fuel thousands of fun parties across the country."

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

About Grooveshark

Grooveshark was incepted in 2006 with the sole mission of providing a digital music environment to help bridge the growing gaps between artists, consumers, and those in between who distribute, market, and promote music.  At present, Grooveshark is the most inclusive and fully-featured on-demand music service on the Web. With an unmatched catalog, millions of users flock to the site to listen to their favorite artists as well as discover music and share tracks with friends. Listening to any song instantly, creating playlists to return to later, and quick access to one's favorite songs are ever the fundamentals of Grooveshark's offering.

Media Contact:
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
[email protected]

SOURCE Mogreet