Mogreet and Steve Madden Partner to Launch Innovative Approach to Multi-Channel Mobile Marketing

LOS ANGELES, Nov. 1, 2010 /PRNewswire/ -- Mogreet and Steve Madden, designer and marketer of fashion-forward footwear and accessories for women, men and children, today announced the launch of a new mobile marketing platform that promises to deliver engaging and unique consumer experiences to Steve Madden consumers directly on their mobile devices. The partnership combines Mogreet's premier rich media mobile marketing platform with Steve Madden's forward-thinking approach to retail, e-commerce and mobile commerce.

Steve Madden is using Mogreet's mobile marketing and messaging platform to invite consumers to opt-in to receive timely and relevant news, sales promotions, and exclusive Steve Madden content directly on their mobile phones. Consumers will be able to text various keywords (i.e. JOINSTEVE to 91919) will receive back relevant text, picture and video messages back on their mobile devices. For example, consumers will soon be able to see the newest Madden styles on mobile first delivered as video slideshows via MMS. Consumers will be able to text the name of certain products, like the Caryssa high heel, to see images of the shoe, its available colors and even purchase it directly from the device. Furthermore, the Steve Madden mobile marketing plans and strategy is being integrated across all consumer touchpoints, including in-store, on packaging, online, via in-store television screens and direct mail.

"Our customers are using mobile more and more as a companion to their shopping experience," said Andrew Koven, President of E-Commerce and Customer Experience, Steve Madden. "We wanted to find a way to deliver more personalized, timely and relevant information to our customers via mobile. As a brand, we strive to deliver compelling and engaging experiences to our shoppers and using pictures, music and videos delivered through Mogreet's SMS & MMS platform enable us to do this."

"Steve Madden continues to raise the bar with its forward-thinking and innovative approaches to retail. We've excited to be working together to deliver compelling messages to their customers, execute a true multi-channel mobile CRM strategy and most importantly, drive sales," said James Citron, CEO, Mogreet.

MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on their mobile in a timely, relevant, personalized and unobtrusive way. By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike.

About Mogreet

Founded in 2006, Mogreet works with leading domestic and global companies across a wide range of industries to build long-term relationships with their customers using Mogreet's proprietary mobile marketing platform. Today, Mogreet's platform delivers text, picture and video messages to over 2B consumers around the world spanning 170 countries. The company has raised $8 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.

http://www.mogreet.com / Text Mogreet to 21534 / Twitter@mogreet

About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl and Big Buddha, the Company is the licensee of various brands, including Olsenboye for footwear, handbags and belts, Elizabeth and James and l.e.i. for footwear, Betsey Johnson for handbags and belts and Daisy Fuentes for handbags. The Company also designs and sources products under private label brand names for various retailers. The Company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 84 retail stores (including the Company's online store). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, cold weather accessories, eyewear, hosiery, jewelry and bedding and bath products. For more information visit www.stevemadden.com

SOURCE Mogreet