Mogreet Launches "moShare," a new Mobile Sharing Service to Share Any Content to Any Mobile Device

LOS ANGELES, Jan. 23, 2012 /PRNewswire/ -- Mogreet Inc., today introduces a disruptive sharing service, moShare, which enables the billions of pieces of content shared online via social media and email to now be instantly shared to any mobile device.

(Photo: http://photos.prnewswire.com/prnh/20120123/LA39733)

As Facebook walls and email inboxes become increasingly crowded, moShare enables a more personalized sharing experience: videos, pictures, songs and articles can now be delivered directly to the text message inbox of any mobile device. Built on top of Mogreet's industry-leading rich media messaging platform, moShare ensures that any type of content can be delivered to mobile phones, regardless of wireless carrier or device type. Furthermore, moShare delivers robust analytics and tracking mechanisms for publishers which provide valuable insight into their online and mobile audiences. moShare can be integrated and live on a publisher's website or mobile application in minutes.

During a beta period with some of the world's top brands, moShare garnered an equal percentage of total sharing volume to that of Facebook and Twitter. By enabling mobile sharing across online and mobile properties, publishers have the opportunity to increase the sharing of their content by 25 percent, grow their mobile audience, and drive the highest quality of referral traffic back to their websites and applications.  Consumer and market analysis have shown that the immediacy of mobile sharing, in combination with industry-high open rates, clearly create a favorable option for both consumers and marketers. 

"We're very excited, because moShare is the world's most powerful sharing technology," explained James Citron, CEO of Mogreet.  "Facebook and Twitter are great when a consumer wants to send a message to hundreds of acquaintances, but when publishers and brands are looking to harness the power of intimate 1:1 relationships with over 95 percent open-rates on the content being shared, moShare is their only option."

Citron continued, "In 2009, publishers had to integrate social sharing features into their websites to enable their audience to share their content socially. By implementing moShare, publishers can integrate mobile sharing into their sites and participate in the social exchange of content that is moving increasingly to mobile devices. We believe that wherever you see the Facebook Like and the Twitter button, you will begin to see the moShare button."

Consumer behavior is also evolving from broadcast sharing (e.g. one-to-many) to narrowcast sharing with a select group of family and friends. moShare maintains the integrity of personal and selective sharing by allowing users to share with small groups.

"Sharing has become a core element of our DNA," explains noted mobile industry expert Chetan Sharma. "We as consumers share billions of content objects daily, however there is an unmet need in the marketplace that can facilitate sharing from all IP devices to mobile on a 1-to-many or 1-to-1 basis in a seamless fashion. There is an opportunity for brands to further improve the virality index of their campaigns by further enabling their content to be shared on the most important device in our lives – the mobile phone."

Prior to the advent of moShare, mobile sharing was not possible due to technology barriers, including content optimization, flash conversion, mobile page rendering and the lack of ubiquitous support of thousands of mobile devices and operator networks. In building moShare, Mogreet overcame these barriers by leveraging the intellectual property and expertise gained from delivering hundreds of millions of mobile marketing messages over the last five years for many Fortune 1000 brands. In addition to Mogreet's existing partners including Fox Broadcasting, ABC Family, Red Bull, and Cox Media Group, the company plans to announce the addition of major online properties into its moShare partner ecosystem in the coming months.

To join moShare's partner ecosystem, or to try moShare, go to www.moshare.com or text SHARE to 31313. (Msg&data rates may apply.)

About Mogreet: Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contact:
Valerie Christopherson / Lora Friedrichsen
Global Results Communications for Mogreet
(949) 608-0276
[email protected]

SOURCE Mogreet