LOS ANGELES, Feb. 10, 2011 /PRNewswire/ -- Mogreet, the world's premier video-based mobile marketing company, is pleased to announce Tara Zanecki has joined Mogreet as the new Vice President of Marketing and Client Services. In her new role with Mogreet, Zanecki, who has more than 15 years of sales and marketing experience in technology, will oversee global marketing strategies and manage client relationships for the company as it continues to expand in the mobile marketing and advertising industry.
"Tara's impressive sales and marketing background, leadership experience, and expertise in today's very competitive and rapidly evolving market made her a clear choice to join our executive team," said James Citron, Co-Founder and CEO of Mogreet. "Her breadth of experience in generating new business and growing brands, as well as managing accounts from small businesses to Fortune 500 clients, will be of tremendous benefit to Mogreet as we expand our core offering and strengthen our value to our customers."
Zanecki joins Mogreet most recently from Obscura Digital in San Francisco, where she managed sales and marketing for the company's innovative retail installations for Fortune 500 clients, including Visa, Kodak, and Air Jordan. Her expertise includes traditional, new media and database marketing, mobile technologies, CRM, retail commerce platforms, online sales and the development and execution of revenue-generating initiatives.
"Mogreet's leadership position in the burgeoning mobile marketing industry, their solid platform, innovative solutions, and their ability to transform the mobile marketing industry as a whole, were top considerations in joining the Mogreet team," said Zanecki. "As mobile video goes mainstream and companies worldwide recognize the importance of it in their marketing strategies, our client services team will be poised to drive success and maximize our clients' return on investment."
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery and monetization of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com