Mogreet Wins Direct Marketing Association 2011 Innovation Award

LOS ANGELES, Oct. 11, 2011 /PRNewswire/ -- Mogreet, the premier video mobile marketing platform provider, was chosen by the Direct Marketing Association (DMA) as the 2011 Innovation Awards winner in the Mobile Marketing category. Mogreet was chosen to receive this prestigious award for its Mobile Video Marketing Platform and "Post-to-Facebook" Service, which allows consumers to receive a video text from a Mogreet advertiser and share the content on their Facebook newsfeed with one-click.

Along with six other 2011 winners, Mogreet was honored at the DMA's third annual Innovation Awards in Boston, Mass. on October 2nd, 2011 DMA2011 event at the Boston Convention and Exhibition Center.

The six-day, DMA2011 event provided companies with all of the tools, technologies and best practices to accomplish their marketing goals and engage with audiences in real-time. DMA2011 brought together thousands of practitioners and experts from disciplines across the marketing industry to discuss solutions to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement.

"It was truly an honor for Mogreet to be recognized by such a prestigious organization as the Direct Marketing Association for our innovations in mobile marketing," says James Citron, CEO, Mogreet. "We are proud to have been selected by the high-profile, internationally recognized selection team and look forward to making additional advancements in the mobile marketing industry in the years to come."

Mogreet was carefully chosen by the DMA's Innovation Awards panel after judges assessed entries based on whether the innovation broke with conventional ideas or processes in its field, its likelihood of having a wide impact on future technology in its field or in other fields and if the product or solution made a difference in the marketing community.

"The proliferation of leading-edge solutions and technologies made this the toughest year of selections in the three years since the program started," said Bruce Biegel, managing director, Winterberry Group, and an Innovation Awards judge.  "We are extremely proud of the winners, as I know their solutions will be the new game-changing moments in marketing technology."

A full list of the 2011 DMA Innovation Award winners can be found on the DMA website at http://www.the-dma.org/cgi/disppressrelease?article=1509  

For more information on Mogreet, please contact [email protected].

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world's largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

Media Contact:
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
[email protected]

SOURCE Mogreet