NEW YORK, Aug. 26, 2014 /PRNewswire/ -- MOKO Social Media Limited (NASDAQ GM: MOKO), a provider of highly tailored mobile social community platforms for organized groups, announced today the national launch of REC*IT, a mobile application bringing new-age connectivity to college campuses, students, and administrators through a shared passion for intramural sports and recreational activities. REC*IT aims to transform how college students interact and participate in intramural and fitness programs on campus. In partnership with IMLeagues and American Collegiate Intramural Sports & Fitness, REC*IT is free to download and now live on 862 colleges with over 11 million students across the United States & Canada. It is currently available for iOS devices via the Apple App Store and Android devices on Google Play.
REC*IT is designed to be effortless for the user and boasts core features and functionality designed to focus on this community's most important information:
- DISCOVERY: Find intramural sports and fitness classes available on campus.
- SCHEDULING: Access schedules anytime on mobile devices. Stay informed of game times, opponents, and locations.
- COMMUNICATION: Send in-app messages to the team or individual teammates and receive personal notifications.
- TEAM: See team rosters, get instant game results, and view league standings.
- PERSONALIZATION: View all active sports and fitness activities available on campus as well as lifetime statistics.
- NEWS: Don't miss campus happenings with real-time updates through instant notifications, school newsfeeds, and recreation director announcements.
David Oestreicher, President of REC*IT explains, "Traditionally, college rec participants receive their most important program information – including schedules, results, news and announcements – by depending on inefficient channels like a bulletin board in the rec center or emails that are never opened. Today's college audience needs their info and content on the go and, of course, prefers to interact through mobile devices. REC*IT offers new-age connectivity and galvanizes a very passionate community by optimizing the dissemination of these communications within one app."
Ian Rodwell, CEO of MOKO Social Media, states, "MOKO blends content aggregation and social engagement to create true mobile communities in tailored categories of similar interests, a concept far different from the traditional online social media destinations currently available. Finding commonalities amongst an endless flow of irrelevant content is difficult, so we aim to provide our users with a digital solution that does just that."
REC*IT plans to offer unique opportunities for brands and advertisers, both national and local, to engage with the coveted college consumer. This will include highly targeted promotions and content tied to each participant's respective profile including interests, demographics and location – all designed to enhance the user experience.
REC*IT is the source for everything intramural sports and fitness on college campuses. Check game schedules and results, communicate with team members, and receive real-time campus recreation updates – directly through your mobile device – making management of college rec life easier than ever. At the core, REC*IT is a mobile community bringing social connectivity to campuses, students, and administrators through a shared passion for intramural sports and recreational activities.
REC*IT is the official mobile application of IMLeagues and American Collegiate Intramural Sports & Fitness. It is free to download and currently available for iOS devices via the Apple App Store and Android devices on Google Play. For more information please visit www.RECITcollege.com.
About MOKO Social Media
MOKO Social Media is the creator of customized mobile applications designed to impact large organized groups and associations through the identification of common interests. MOKO provides these tailored groups with the tools to continuously share content, engage, and interact efficiently with others in a community of similar passions, unlike previous social network offerings. These customized mobile platform solutions are developed entirely by MOKO and distributed at no charge to these groups and their members in return for exclusive access and advertising rights. Given the audiences impacted, MOKO commercializes these products with premium targeted mobile advertising.
MOKO's technology platform has been designed to enable a high degree of flexibility, permitting the freedom to design and build customized applications. MOKO's technology presently is represented by three products in development for launch in the United States: REC*IT, RunHaven, and Blue Nation Review. For more information please visit www.mokosocialmedia.com
SOURCE MOKO Social Media Limited