Momcozy Launches New Insurance Eligibility Experience Powered by Covered Commerce

Helping growing families navigate the path to accessing a breast pump through their insurance benefits.

NEW YORK, Sept. 8, 2026 /PRNewswire/ -- Momcozy, a leading maternal and baby care brand dedicated to supporting parents through every stage of their journey, today announced the launch of its new insurance eligibility experience, powered by Covered Commerce. Designed to simplify access to insurance-covered breast pumps, the new offering allows expecting and new parents to check whether they qualify, explore eligible Momcozy breast pumps, and connect with participating providers through one seamless online journey.

Available directly on the Momcozy website, the new online tool brings every step of the process together in one convenient place, from checking eligibility to exploring products and connecting with participating providers. Rather than navigating multiple insurance, brand, and provider websites, families can determine whether they qualify, browse eligible Momcozy breast pumps based on their health plan, and begin the application process through a streamlined digital experience.

The launch reflects Momcozy's continued commitment to supporting families by making breastfeeding essentials more accessible. By helping parents better understand their coverage options and reducing confusion along the way, Momcozy is making it easier to access the breastfeeding products they need with greater ease and confidence.

The experience also provides access to eligible Momcozy breast pumps, including the Momcozy Wellness 1 Warm-Massage Wearable Breast Pump (W1). Featuring wraparound warmth, rhythmic massage, and a discreet wearable design, the W1 gives parents another option as they explore the breast pumps available through their insurance benefits.

"Every growing family deserves an easier path to the breastfeeding support and products they need," said Alan Cawley, Vice President of Sales at Momcozy. "We're proud to partner with Covered Commerce to simplify the process of accessing a breast pump through insurance, helping parents spend less time navigating logistics and more time preparing for their newest arrival."

The tool is powered by Covered Commerce, a healthcare technology company that helps connect families with covered medical products, providing a personalized path for those seeking an insurance-covered breast pump. By bringing product discovery and qualification together in one place, the experience helps reduce confusion, simplify decision-making, and enable families to move through the process with greater ease and confidence.

"Families shouldn't have to become experts in their insurance benefits just to access the products and services they need," said David Wagner, CEO of Covered Commerce. "Momcozy has built an incredible brand by putting the needs of parents first, and we're proud to partner with them to bring healthcare benefits directly into that experience. Together, we're making it easier for families to discover products they trust, understand what's covered for them, and take action in one seamless journey."

"Momcozy understands that access is an essential part of the customer experience," said Josh Lucas, CRO of Covered Commerce. "By connecting insurance eligibility, product discovery, and participating providers in one place, we're turning a traditionally fragmented process into a clear path forward for families. This partnership shows what is possible when a trusted consumer brand and healthcare commerce technology come together around the needs of parents."

Beginning September 8, families can visit the Momcozy Insurance Eligibility page [https://momcozy.covermypregnancy.com/get-started] to determine whether they qualify, explore eligible Momcozy breast pumps, and begin the application process through participating providers.

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions.

Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families¹ across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pumps² and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy, visit www.momcozy.com.

About Covered Commerce

Covered Commerce is the leading healthcare commerce platform connecting consumers with products and services available through their insurance benefits. Its technology combines eligibility, personalized product discovery, and access in one digital experience, making benefits easier to understand and use while helping brands and healthcare organizations reach more eligible customers.

SOURCE Momcozy