MONCLOS to Launch at More Than 600 Target Stores Across the U.S. in November

• MONCLOS to debut this November at Target Beauty Studio, Target's newly introduced prestige beauty destination
• Brand to reach more than 600 stores nationwide and Target.com through Target Beauty Studio, featuring a curated selection of prestige, emerging, and global beauty brands
• In an uncommon move for an emerging beauty brand, MONCLOS will launch its full lineup across multiple categories, ranging from hair care to body care

SEOUL, South Korea, Sept. 21, 2026 /PRNewswire/ -- House beauty brand MONCLOS will officially enter the U.S. market this November, launching at Target Beauty Studio, the new prestige beauty destination from major U.S. retailer Target.

MONCLOS will introduce a total of 11 products across more than 600 Target Beauty Studio locations in the United States, including six hair care products, four body care products, and one lip serum. Rather than testing the market with a single hero product, the brand plans to debut with multiple categories spanning hair and body care from the outset, demonstrating its potential for expansion as a house beauty brand. It is rare for an emerging beauty brand to launch across multiple product categories on such a large scale within a major retail channel upon entering a new market.

Target Beauty Studio, introduced by Target this September, is a new prestige beauty destination available at over 600 stores nationwide and on Target.com. It features more than 1,600 products from a curated selection of 90 prestige, emerging, and global brands. Most of the featured brands are new to Target, with an assortment spanning skincare, makeup, hair care, fragrance, and bath and body products, with a core focus on discovering emerging brands across the global beauty landscape.

Beginning with its Target Beauty Studio launch in November, MONCLOS aims to offer U.S. consumers a comprehensive brand experience. Having expanded from hair care into hand and body care, home fragrance, and other categories, MONCLOS seeks to deliver far more than the experience of a single product. Through these diverse categories, the brand aims to convey an interconnected sensory experience encompassing fragrance, texture, and the mood that lingers after use.

The U.S. launch also marks a major milestone in MONCLOS' ongoing global retail expansion. The brand has already broadened its international reach through major overseas retail channels, including LOFT and TSUTAYA in Japan. Following its expansion into Japan, Taiwan, and China, MONCLOS plans to significantly expand its offline presence in the United States through Target Beauty Studio, while accelerating its broader international footprint.

"Target is one of the most trusted and recognized retail destinations among U.S. consumers, making this launch a vital foundation for MONCLOS as we build brand awareness in the U.S. market," said a MONCLOS representative. "We hope to naturally introduce American consumers to the MONCLOS beauty ritual, seamlessly connecting the experience from hair care through body care."

About MONCLOS

MONCLOS is a house beauty brand that brings a sense of self-care into the home, the most intimate of everyday spaces. From textures that feel good to the touch and fragrances that linger in a space to the mood that remains after each use, MONCLOS creates everyday products across hair care, hand and body care, and home fragrance. Rather than pursuing perfection in efficacy or rigid routines, the brand focuses on sensory experiences that people naturally want to return to, encouraging personal rituals that become part of everyday life.

In Korea, MONCLOS is available offline at its Hannam flagship store, Olive Young, MUSINSA Megastore Seongsu, and MUSINSA Beauty Hongdae. Its products are also available online through the MONCLOS official online store, Olive Young, Naver Brand Store, KakaoTalk Gift, MUSINSA, and Beauty Kurly. For more information, please visit www.monclos.com.

SOURCE MONCLOS