Monster Energy Becomes First Title Sponsor of the SMX World Championship Series

New 5-Year Agreement Expands on Supercross Partnership to Power Entire SMX Calendar

ELLENTON, Fla. and MORGANTOWN, W.Va., Aug. 4, 2025 /PRNewswire/ -- The SMX League^TM announces, as first reported by Sports Business Journal, the signing of Monster Energy® as the first ever entitlement partner of the SMX World Championship series beginning in 2026. The landmark five-year, eight figure deal was brokered directly between the SMX League and Monster Energy. Monster's deep history as title sponsor of the Monster Energy Supercross season is also extended through 2030 and expands to cover the entire SMX World Championship calendar.

As part of the agreement, Monster Energy retains valuable pass-through rights to retailers, with SMX providing support and promotions to drive traffic into grocery and convenience stores in each market. Monster's popular can redemption and recycling program—which grants fans free entry into FanFest—will continue, with the program expected to reach two million recycled cans by 2026. A new licensed product framework will further expand opportunities for the championship. Fans can also expect Monster's significant presence at pre-race FanFest activities to continue, featuring unique activations such as free on-site haircuts from Monster Barbers, tattoo artists, VR simulators, product sampling, and thrilling BMX, FMX, and other motorsport stunts and performances.

Monster Energy's expanded title sponsorship of the SMX World Championship further showcases their deep commitment to the sport and its fans. We share the same loyal and passionate fanbase craving adrenaline-fueled experiences, making this partnership a continued natural fit that fuels excitement on and off the track," said Dave Muye, Vice President of Global Partnerships for Feld Motor Sports and SMX. "Monster's shared vision for growth and constant innovation is what has made our relationship so successful over the years. I can't wait to see what we accomplish together in this new chapter."

Monster Energy first teamed up with Feld Motor Sports as the title sponsor of Supercross in 2007, and nearly two decades later, the partnership is as strong as ever" said Mitch Covington, Senior Vice President of Motorsports at Monster Energy. "We're proud to announce that we are now the title sponsor of the SMX World Championship and have extended our title sponsorship of Monster Energy Supercross through 2030 — making it one of the longest running partnerships in our history.  Supercross has played a major role in building Monster Energy into the global brand it is today and we couldn't be more excited to continue fueling the sport and its incredible fans for years to come."

The SMX World Championship regular season is nearing its conclusion, with just three rounds remaining in the Pro Motocross season. After the current two-week break, racing resumes with the Ironman National on Saturday, August 9, followed by the Unadilla National on August 16, and the Budds Creek National on August 23.

The highly anticipated post-season kicks off on Saturday, September 6 with Playoff 1 at zMAX Dragway in Concord, North Carolina. It continues with Playoff 2 at The Dome at America's Center in St. Louis, Missouri, and culminates with the World Championship Final on Saturday, September 20 at The Strip at Las Vegas Motor Speedway in Las Vegas, Nevada as defending champions Jett Lawrence and Haiden Deegan look to reclaim their crowns as the world's best. Tickets are available at supermotocross.com/tickets and all the action can be streamed live in English and Spanish on Peacock and Telemundo Deportes domestically, and English, Spanish and French internationally via the Supermotocross Video Pass.

Photo Gallery - Monster Energy Activations
Credit: Feld Motor Sports

Media Contacts: 
Sean Brennen
Feld Motor Sports, Inc.
Director, Public Relations - Supercross
(703) 448-3664
[email protected]

About the SMX World Championship:
The SMX World Championship™ is the premier off-road motorcycle racing series in the world that combines the technical precision of stadium racing with the all-out speed and endurance of outdoor racing. Created in 2022, the SMX World Championship Series combines the Monster Energy AMA Supercross Championship and the AMA Pro Motocross Championship into a 28-round regular season that culminates with the season-ending SMX World Championship Playoffs. Visit SuperMotocross.com for more information.

SOURCE SMX League