Moontoast Powers NAMG's Social Commerce With Distributed Storefronts

NASHVILLE, Tenn., Jan. 25, 2011 /PRNewswire/ -- Moontoast, the social commerce platform that enables fans to share and purchase products directly on social networks, has brought its technology to the North American Membership Group (NAMG), enabling the group to offer flash sales through Moontoast's distributed storefronts on the social networks.

Moontoast joins forces with companies to create distributed storefronts that can be embedded or shared anywhere online, including the social networks, such as Facebook and Twitter. The distributed stores enable shopping transactions to be completed anywhere on the social networks, so customers can quickly and easily complete purchases without being redirected to a separate e-commerce store.  Moontoast's social commerce solution makes finding, buying, and sharing great deals across the social web simple.  Deals spread fast, growing a base of fans and followers through likes and shares while boosting sales.

"Consumers are now spending much of their time on social networks such as Facebook, and we help business connect with them right there," says Blair Heavey, CEO. "Moontoast delivers special offers to fans and followers within social networks. They can buy without leaving the site, and can also share the offers with their friends."

When the North American Membership Group, an affinity-based retailer, began expanding sales to the social web, their research led them to Moontoast.  Moontoast's social commerce platform provides the ease of use and functionality that NAMG requires to power sales through Facebook and Twitter.

"We wanted to ramp up our social web presence and boost our sales, but it was important to us to find something that was easy to use – both for us and our members.  When we discovered Moontoast, it all fell into place.  We couldn't find another product on the market with Moontoast's functionality," says Chad Cox, Internet Media Group, NAMG.

NAMG currently houses Moontoast-distributed stores on the Facebook pages of four of their member-based organizations – North American Hunting Club, North American Fishing Club, Handyman Club of America, and Inside Track and offers flash deals on a weekly basis, selling products directly to their members via Facebook.  

The Hunting Club has enjoyed success by using Moontoast to offer a unique deal to its members each Tuesday, allowing members to take advantage of exclusive opportunities to purchase gear and items of interest to the hunting community.  Members are able to share these deals with their friends through their own social networks, raising awareness of NAMG and increasing revenue.

"We're quite impressed with Moontoast's attention to the customer experience," says Michael Graves, senior executive at NAMG.  "Our customers care about convenience – and now we can deliver the deals they want, wherever they are."

ABOUT NORTH AMERICAN MEMBERSHIP GROUP

North American Membership Group, Inc., a lifestyle affinity membership organization, owns and operates membership-based lifestyle affinity organizations. It focuses on affinity membership marketing, magazine publishing, and continuity and merchandise marketing. The company also offers online content, Web sites, e-newsletters, and lead generation programs. The company was founded in 1978 and is headquartered in Minnetonka, Minnesota.

ABOUT MOONTOAST

Moontoast is a social commerce company based in Boston and Nashville. Founded in February 2008, Moontoast connects people with the products that matter to them via the social web. Moontoast's tools – which include distributed stores, commerce communities, and private sales clubs – enable artists, brands, and individuals to interact over social networks, delivering deals to the right people and creating revenue-boosting opportunities for businesses.  Moontoast encourages shopping and sharing – taking word-of-mouth recommendations into brand new territory.  Find out more at www.moontoast.com.

SOURCE Moontoast