Mooreland Partners Advises AdKarma on Its Sale to blinkx

Acquisition marks 19th transaction advised this year by leading global M&A technology advisor, Mooreland Partners

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Dec 19, 2014, 03:23 ET

NEW YORK, Dec. 19, 2014 /PRNewswire/ -- Mooreland Partners (http://www.moorelandpartners.com), the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, today announced that it acted as the exclusive financial advisor to AdKarma LLC on its sale to blinkx plc (LSE AIM: BLNX). The acquisition of AdKarma, a rapidly growing video supply side platform located in Columbia, Missouri, marks the 19^th transaction advised by Mooreland Partners this year. The transaction further solidifies Mooreland Partners' position among the most active advisors to the digital media sector.

"blinkx stands to benefit from AdKarma's strong relationships with over 300 publishers representing in excess of 20,000 websites," said Peg Jackson, Managing Director, Mooreland Partners. "This acquisition will significantly bolster blinkx's position within the programmatic segment of the digital video advertising market."

Based in Columbia, Missouri, AdKarma is a rapidly growing video supply side platform ranked as one of Inc. 500's fastest growing businesses in the country. AdKarma has attracted some of the brightest advertising minds focused on driving growth and establishing relationships with the industry's top advertising and publishing partners.

Headquartered in San Francisco, blinkx is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text, and image analysis to deeply understand the meaning and context of video content, to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution, and monetization platform that connects consumers, advertisers and content across four screens.

ABOUT MOORELAND PARTNERS
Mooreland Partners (http://www.moorelandpartners.com) is a leading independent investment bank providing M&A and private capital advisory services to the global technology industry, serving clients from its offices in Silicon Valley, Greenwich (CT) and London. Since January 2013, Mooreland Partners advised on a total of 38 transactions across all major technology sectors including communications technology, mobile and digital media, enterprise software and services, as well as industrial technology and electronics.

Founded in 2002, Mooreland Partners is an integrated global firm, 100% owned by its partners, with a team of almost 50 investment banking professionals. Read our blog, follow us on Twitter, and learn more at http://www.moorelandpartners.com.

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