Breakthrough Performance Apparel Powered by 37.5® Technology is the Latest Designer Merchandise Collaboration
TORONTO, Nov. 22, 2016 /PRNewswire/ -- Moores Clothing for Men, a division of Tailored Brands, Inc. (NYSE: TLRD) today announces the launch of AWEAR-TECH under the AWEARNESS Kenneth Cole label. In collaboration with Kenneth Cole Productions, Moores Clothing for Men has crafted tailored clothing and sportswear that incorporates breakthrough performance fabrics powered by 37.5 technology. This new collection will be available exclusively at Moores stores across Canada. "With the launch of AWEAR-TECH, we look forward to building upon our strong relationship with Moores Clothing for Men," said Marc Schneider, CEO of Kenneth Cole Productions. "This partnership supports our strategic global initiatives, creating tailored clothing for the modern man while also incorporating social consciousness."
Product from the AWEAR-TECH AWEARNESS Kenneth Cole label uses 37.5 technology, an advanced fabric technology from the high-performance sports world. With this technology, patented active particles remove moisture in the vapor stage, before liquid sweat can form, making these sportswear and tailored clothing items far more comfortable to wear. This type of fabric technology has never been applied to tailored clothing before. The suits are engineered from the yarn up, incorporating 37.5 technology in every layer, from the suit lining to the wool. Dress shirts under the AWEAR-TECH label will also feature this advanced cooling technology.
The AWEAR-TECH line will also incorporate the charitable give-back component from the AWEARNESS Kenneth Cole collection. A portion of the proceeds of all AWEAR-TECH products sold will go toward helping veterans transition back into the workforce. True Patriot Love Foundation is a national charity that honours the sacrifices of members of the Canadian Armed Forces, Veterans and their families in both times of peace and conflict. Proceeds from the sales will assist in the successful counseling and career placement for thousands of veterans, and provide transitional housing for those fighting homelessness.
"We are thrilled to have partnered with Moores Clothing for Men and Kenneth Cole to use our revolutionary comfort technology to create a new level of performance apparel in the tailored clothing business," said Jeff Bowman, CEO of Cocona/37.5. "We're proud to be associated with the AWEARNESS Kenneth Cole brand that has done so much to support veterans."
In stores November 2016, the collection is designed in New York and will feature garments in a variety of fabrics and colors. AWEARNESS Kenneth Cole is a collection tailored for the modern man who wants to "Look Good, For Good." With the exclusive right to the 37.5 technology for tailored clothing in Canada, the AWEAR-TECH label will include suits and suit separates in extreme slim fits, dress shirts, sport coats, dress pants and sportswear in slim fits.
About Moores Clothing for Men Launched in 1980 and a subsidiary of Tailored Brands, Inc., Moores Clothing for Men is the leading national retailer of men's business attire in Canada with over 120 stores. Moores' stores carry a full selection of suits, sport coats, slacks, formalwear, sportswear, outerwear, dress shirts, footwear, and accessories in non-exclusive and exclusive merchandise brands such as Joseph Abboud, AWEARNESS Kennth Cole, Black by Vera Wang, among others. Moores is also the largest provider of tuxedo and suit rentals in Canada. For additional information on Moores Clothing for Men, please visit mooresclothing.com or follow us @MooresClothing on Facebook, Instagram, and Twitter.
About Kenneth Cole Productions, Inc. Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.
About 37.5® Technology 37.5 technology was created by Cocona Inc., a world leader in the development, commercialization and marketing of active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. The Company is headquartered in Boulder, Colorado.
Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.