Moravia Sees Single-Sourcing as Key Localization Trend in 2015
Global brands, maturing industry are catalysts for centralizing language services
NEWBURY PARK, Calif., Jan. 22, 2015 /PRNewswire/ -- Increasing sophistication among enterprise buyers of language services will drive the continued consolidation of localization purchasing in 2015, says Moravia CMO, Renato Beninatto.
According to a recent study by market research firm Common Sense Advisory, 15 percent of enterprises studied chose a single-source solution for their translation and localization needs. "From a language industry perspective, this is a major paradigm shift because historically, even the most sophisticated users of language services have relied on a multi-vendor model," Beninatto said. "It's a sure sign the language industry is maturing and that centralized localization models will continue to escalate in 2015."
Companies that choose a single-source provider do so for three key reasons, he points out:
- They are well-experienced buyers of language services;
- They need suppliers that continue to prioritize innovation, drive, and scalability;
- They require vendors that can deliver comprehensive, multilingual and round-the-clock services to meet their diverse demands.
"The days are over when global brands can handle their translation and localization needs by cutting and pasting separate projects together," Beninatto said. "The need for global marketing content that's driven by ongoing social media communications now requires linguistic expertise in real-time, not on a case by case basis. A single-source model will increasingly be the most efficient and cost-effective way to ensure ongoing quality."
The state of the localization industry is a key indicator of future economic performance as well. "The growth of emerging language markets, along with increasing demand for language services in general all show signs for a strong growth year," Beninatto explained.
For more information on 2015 language industry trends and forecasts, visit Moravia's blog.
About Moravia
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. The company maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe.
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SOURCE Moravia
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