More and More Online Retailers Put Emphasis on Site Search to Create User-Friendly Mobile Sites for On-the-Go Customers

SUNNYVALE, Calif., April 19, 2013 /PRNewswire/ -- SLI Systems announced today that it is helping a growing number of online retail brands deliver a user-friendly mobile commerce experience to customers shopping on smartphones and tablets, through its powerful Learning Search full-service site search solution. Over the past year SLI has seen a significant number of clients move to its SLI Mobile hosted site search for their mobile commerce sites, including: Boden (U.S. and UK sites), e.l.f. Cosmetics, eVitamins.com, Kosmic Sound, Spencer's Online, Sports Unlimited, Tea Collection and U.S. Toy Company.

SLI has also released a new whitepaper outlining mobile commerce strategies and best practices tips for creating an engaging and satisfying mobile search and shopping experience, which is available for download at http://sitesearch.sli-systems.com/Whitepaper-2013-03-27-Mobile-Whitepaper-Registration-Page.html.

The company is hosting a free educational webinar featuring Jen Morris, brand manager at U.S. Toy Company, who will share insights into creating an optimal mobile search experience on April 24, 2013. To register for the webinar visit:

http://www.sli-systems.com/resources/webinars

Research shows that more and more people are using their smartphones to make purchases. According to eDigitalResearch, more than half of U.S. phone users have a smartphone, and 38% of them have made a purchase from their mobile device. eMarketer estimates that U.S. mobile commerce sales will reach $17.2 billion by in 2013, up from $3.5 billion recorded in 2010, and grow to $31 billion by 2015. At the same time, eConsultancy just reported that 37% of consumers think most mobile sites are difficult to navigate, and 38% said they'd abandon a mobile site if it's hard to use.

"Search is a critical part of the overall shopping experience, especially on mobile sites where screen space is so limited," said Jen Morris, brand manager for U.S. Toy. "We knew we needed to get our mobile site up and running quickly, as we were seeing more and more customers on the mobile platform. SLI helped make the process seamless and easy, and we're now seeing great results from their work. We expect to see visitors staying more engaged with our mobile site and converting at a higher rate when they use the search box."

"With so much growth in mobile shopping it's critical that retailers create an optimal experience for customers using their mobile devices," said Terry Costa, vice president of marketing for SLI Systems. "Our own survey data from the end of 2012 showed that half of respondents had not yet embarked on a mobile commerce strategy, so we're working closely with clients to help them understand the importance of taking this necessary step as soon as possible – while delivering a site search solution that makes it really easy to find what they're looking for when they're using a smaller device."

Click to Tweet: @SLISystems serves growing list of mobile retailers; offers webinar with U.S. Toy on April 24 http://www.sli-systems.com/resources/webinars http://clicktotweet.com/a7ys3

About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
[email protected]
www.twitter.com/nmhill / www.twitter.com/slisystems

SOURCE SLI Systems