More Seniors Are Starting Their Own Businesses

NEW YORK, July 27, 2015 /PRNewswire/ -- According to the Small Business Administration, more than five million Americans age 55 and older run their own businesses or are otherwise self-employed. Americans aged 55-64 represent the second-largest market segment involved in entrepreneurial activity, just behind 35-44 year olds. Drawing on their vast knowledge, business experience, skill-sets and passions, seniors are finding they like being their own bosses.

Based on its own research, Imprint Plus, makers of reusable, do-it-yourself, eco-friendly, metallic name badge and signage systems, nearly 100% of all customers surveyed reported that it was important to know a person by name when doing business. Over three-quarters of those surveyed, stated that they have more trust in a business whose employees wear name badges, and consider the company more professional.

"Many seniors recognize the value of having face-to-face interactions with the people they do business with, since that is precisely how they did business and built valuable business relationships over the years," says Kristin MacMillan, President of Imprint Plus. "Our do-it-yourself name badges and signage systems allow the start-up or small business owner to immediately identify its staff and place of business. There is no waiting and both the name badges and signs are reusable. Most businesses spend thousands of dollars promoting their image, a concept which includes everything from advertisements to shopping bags. However that carefully cultivated image can be undermined when employees greet customers without the proper identification tools such as customized and personalized name badges and signage.

"A name badge stating an employee's name, title and area of expertise is a personalized introduction to the customer, one that our research over the years clearly establishes as a pathway to developing better customer relations, as well as generating more sales and repeat business," continued Ms. MacMillan.

Imprint Plus's patented name badge systems use an exclusive, magnetic backing which holds the tag firmly in place without pins or glue, and also provide a reusable, eco-friendly solution to making personnel changes. Rather than sticking on a plain paper label or pinning on a plastic name tag, people and businesses are choosing to customize their own sleek, impressive-looking metallic name badges that showcase the wearer professionally, without falling off or damaging clothing.

With the Imprint Plus patented design software, quality signage is created by simply typing in a name, adding a logo, color or image, and printing the patented inserts with a standard laser or inkjet printer. The inserts easily slide into the name plate, which is available in three sizes of 2" x 8" or 2" x 10" or 3" x 5.25." The signs can stand alone on a desk or partition or they can be attached to a wall or door with Velcro or double-sided adhesive. All of the parts snap together in seconds, with no tools required. When there is a change in staff, the name plates can be re-used by quickly replacing the insert sheet. The signs are made on-site in minutes, so they are ready when needed. Having the system on hand also saves on time and shipping costs.

Imprint Plus manufactures an assortment of name badges and systems that range from The Mighty Badge Kit, perfect for the small to mid-size businesses with 10+ employees; to YouWho name badges in two- and four-unit kits, starting at $25. For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com.

About Imprint Plus

Imprint Plus manufactures an assortment of name badges and systems that range from customized name badge systems for large multi-national companies; to The Mighty Badge Kit for the small to mid-size businesses with 10+ employees; to YouWho name badges in two- and four-unit kits. Imprint Plus recently introduced its multi-language version of its "plug and play" Name Print Graphics (NPG) software. The new software supports five languages of English, Portuguese, German, French and Spanish for creating professional looking name badges in print text with graphics on any PC. In addition to the multi-language feature, the new software offers foreign language character input for Chinese and Japanese languages. For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com. For more information about name badges and signage system visit: http://www.shopnamebadges.com/collections/signs/products/10-unit-2-x-8-contemporary-wall-signage-system.

SOURCE Imprint Plus

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