SEATTLE, March 30, 2016 /PRNewswire/ -- Home buyers and sellers can now find more than two million reviews of real estate professionals by current and former clients on Zillow®, the company announced today.
The ability to post reviews on agents, mortgage and other real estate professionals on Zillow launched in December 2010, but the content submission rate has significantly accelerated in the past 12 months. The number of reviews has doubled since February 2015 and exceeded two million reviews near the end of March 2016.
"With huge acceleration in the rate of reviews submitted to Zillow, it's clear that reviews are becoming an indispensable part of the home buying and selling process. For buyers and sellers, knowing others' experiences with a particular agent or lender is incredibly useful as they search for a real estate professional," said Jeremy Wacksman, Zillow CMO. "For agents and lenders, reviews have become a vital part of their marketing efforts. Every day we hear from real estate professionals who tell us how important reviews have been in growing their business."
Zillow uses a rigorous moderation process designed to ensure the reviews are high quality and credible. In order to post a review, every reviewer must have a Zillow account and must specify what service the agent provided. Finally, all reviews are screened through proprietary Zillow fraud filters and read by a dedicated Zillow team.
Agent reviews are prominently featured as part of an agent's presence on Zillow, both when an agent appears next to a listing, as well as in Zillow's agent finder search tool. Borrowers can find mortgage lender reviews in Zillow Mortgages, where they can also shop for mortgage rates and compare home loans side-by-side.
Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and ZG) and headquartered in Seattle.
Zillow and Zillow.com are registered trademarks of Zillow, Inc.