Morehouse College Retains MWW Group as Pro-Bono Agency of Record to Advance Personal Collection of Dr. Martin Luther King, Jr.

Jun 28, 2010, 12:00 ET from MWW Group

EAST RUTHERFORD, N.J., June 28 /PRNewswire/ -- MWW Group (, one of the nation's top-ten public relations firms, announced today it has been selected to lead Morehouse College's effort to advance its 10,000-piece collection of Martin Luther King Jr.'s personal papers.  

The collection, which was obtained by Morehouse in June 2006, includes King's handwritten notes, personal papers and books, and unpublished sermons.  King was a 1948 graduate of Morehouse College.

"Morehouse and its extended community are pleased to have MWW as part of the professional team of advisors for the Collection and its long-term research and educational mission," said Morehouse President, Dr. Robert M. Franklin. "The vast assortment of Dr. King's papers, sermons, and handwritten notes are of great historical import, and we are confident that MWW will help us ensure that they will also serve as a tremendous didactic tool for generations to come."

MWW Group will work with Morehouse leadership to make the collection available to students, scholars, and researchers.  This pro bono effort will begin immediately and will include Collection branding, strategic communications and media relations.

"This is a real honor and privilege for us," explained MWW Group President & CEO Michael W. Kempner.  "The King Collection is unique in its historical significance as well as its potential to impact future generations.  Needless to say, we are eager to get started."  

About Morehouse College

Founded in 1867, Morehouse College is the nation's largest, private liberal arts college for men. Located in Atlanta and offering 26 degree programs, Morehouse has been ranked one of the top liberal arts colleges in research, service and engagement by Washington Monthly, three times named the number one college in the nation for educating African American students by Black Enterprise magazine, and recognized by The Wall Street Journal as one of the top feeder schools for the 15 most prominent graduate and professional schools in the country. In addition to Martin Luther King Jr., notable alumni include Department of Defense General Counsel Jeh Charles Johnson, filmmaker Shelton "Spike" Lee and Academy Award-nominated actor Samuel L. Jackson.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).